archiveChief Communications Officer Insider

Supply chain bottlenecks will likely persist for the foreseeable future. By using these three tips, you can better navigate the current crisis and guide your company toward calmer waters. The global supply chain crisis will continue into 2022, according to Federal Reserve Chairman Jerome Powell. Although this crisis seems to be...

With the current state of automation technology, it's no surprise that businesses are seeking methods to automate their sales process. Sales automation is a new buzzword in the world of business. Sales automation aims to improve sales efficiency and effectiveness through technology. Business organizations that use CRM solutions to automate...

For business owners, every new year has its own problems and risks involved. Yet, with the help of emergency management software and solutions, emergencies and health crises shouldn’t leave us unprepared. The following are some ways you can reduce risk in 2022 and prepare your business or healthcare organization in...

Origami is an art of paper folding and ancient art as well. It includes teachings about geometry, thinking skills, fractions, problem-solving, and also fun science. Origami is an interesting way to showcase your skills and get a better understating of putting your thoughts out via paper. Below are some of...

As a leader, you know that employees that are happy are typically more innovative, resourceful, and ultimately contribute to the overall success of your organization.  However, in today’s post COVID world, leaders are now having to deal with individual and team communication issues in a more impersonal and virtual way. ...

Bulgaria is a developing country in southeast Europe and has a delightful geographical location featuring an intermix of many cultures; it borders Romania, Greece, Turkey, North Macedonia, and Serbia. The Bulgarian culture has been, therefore, greatly influenced by its own history and the permeating cultures of the neighborhood. Among many...

Starting a club at your university is both rewarding and exciting. There are many things that you benefit from, apart from the obvious career boost! You can advertise in all the circles you wish to be known in and reap bonus points when the time comes. Even campuses encourage this...

A very popular major among international students is English Literature. This is, especially, the case in Europe and the United States of America. The opportunity to read and analyze English-written texts from all over the world and make a career out of it can be a very attractive idea to...

For over 3,000 years, starting with the ancient Greeks, virtually all businesses have been competing the same way: by “branding.” They create and differentiate their brand from rivals with lots of advertising and promotions. Many business professionals believe that branding is the only and best way to compete. That’s a...

Each year, brands spend over $600 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. This excerpt from Brand Hacks – How to Build Brands by Fulfilling the Consumer Quest for Meaning aims at helping CEOs understand why consumers...