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CEOWORLD magazine - Archive in Stan Bernard

Stan Bernard

Stan Bernard

Stan Bernard, MD, MBA, is an internationally recognized, award-winning global competition consultant, keynote speaker, and published author. He is the president of Bernard Associates, LLC, and the creator of the Transcender System. A former senior fellow at the Wharton School of Business, Dr. Bernard has been a consultant to leading businesses around the world for nearly four decades, working with more than 150 companies across six continents.


Stan Bernard is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.
CEO Insider

How Starbucks Changed the Brand Game to Dominate the Coffee Market

For over 3,000 years, starting with the ancient Greeks, virtually all businesses have been competing the same way: by “branding.” They create and differentiate their brand from rivals with lots of advertising and promotions. Many business professionals believe that branding is the only and best way to compete. That’s a...