archiveChief Communications Officer Insider

Young entrepreneurs often look at the most famous CEOs, such as Satya Nadella, Elon Musk, and Sundar Pichai, for inspiration. The truth is that even though these people are surely successful, the world is slowly changing. Clients are losing trust in huge corporations and are now shifting towards small companies...

When was the last time you felt excited and sure that you had everything maximized in your life? Most people just get pulled along without ever stopping to decide where they genuinely want to go and how to get there. According to Leigh Ann Orsi, a certified life coach, working...

“You suck at innovation.” I unfortunately have to tell corporations this all the time. Why is it that a corporate employee can come up with an innovative idea and get nowhere with it? Despite having an abundance of resources, the corporate innovator is often left begging for time, talent, and...

2022 was the year that corporate interest in employee experience really took off. A decade after the need for customer experience (CX) became mainstream, organizations became increasingly focused on what some consider “CX for employees.” Even Forrester Research, one of the early champions of the importance of CX, stated that...

There continues to be a certain virtue in working through sickness. Even though colleagues and bosses may usher us out the door, or off of our computers, there is the inexorable pull of work. A recent piece in The Economist speaks to this point. The writer admits that “when she...

It’s all too easy to focus your branding efforts on digital marketing, but live events still provide significant ROI. C-suite members must actively participate in live events to build important relationships that can’t be achieved via digital means with customers, investors, and stakeholders. Here are some important factors to consider...

We are witnessing a climate emergency, and businesses must take it up as a priority. The melting glaciers, rise of global temperature, and warming oceans testify to the global transformation of climate. While climate change is an inevitable side effect of the industrialised world, it is seen as an imminent...

The recent extension of Xi Jinping’s term for another 5 years and the subsequent departure of pro-market political leaders has raised the specter that China‘s relationship with the West may be entering a new era of difficulty.  Because much of the consternation is painted in political tones, it is easy...

E-commerce has affected every sector of the economy, especially finance, retail, communications and business services. Today, many organizations have adopted e-commerce to increase the speed to market of their products and services. Innovations promoting e-commerce include electronic catalogs and search engines for finding information on the Internet; software agents or...

Mark Stiffler, a serial entrepreneur founder of Optymyze, discusses the seven tools his app offers for sales force automation. This blog post will give you a brief overview of each tool and how it can help streamline your sales process. Solution Today, businesses of all sizes are looking for ways...