archiveChief Commercial Officer Insider

In the global digital 24/7 marketplace of today, reputation is all powerful yet as fragile as a flower. And with Harvard Business Review citing 70-80 percent of a firm’s market value coming from intangible assets such as brand equity, intellectual capital, and goodwill, it’s vitally important for all CEOs to...

Many people think of part-time work as a zero-sum game. They know there are benefits for the individuals who work part-time, including better life balance and improved well-being. But they assume it’s only a downside and inconvenience for organizations. In fact, nothing could be further from the truth. Part-time work,...

Being a mother means being “on the clock” 24/7, 365 days per year. In many ways, being in a leadership role can sometimes feel the same way. Each day brings on a new set of challenges, and sometimes there is no telling what those challenges will be, when they will...

James Watt and the leadership team at BrewDog have plans to open a £12M eco-friendly brewing facility. This bio-energy plant will fuel the production of 176M pints of craft beer per year and reduce carbon emissions by 7,500 tonnes.  The plant will be located at BrewDog’s Ellon base, where the...

Spanish-American clinical research executive Juan de Borbón resides in the United States. He has vast experience running nearly 2000 clinical trials in various therapeutic fields. These include cancer, nephrology, hepatology, infectious illness (Covid-19, Ebola, Marburg, Influenza, HIV, Hepatitis), and neurology. Juan de Borbón has been inspiring and motivating the clinical...

Over the last decade, there has been a sharp increase in the expectation for leaders to use data to guide their decision making. Data is a useful resource in our organisations because it helps us understand how we are performing, where things are going well, and where we should focus...

So, do we really hate each other? Okay, hate is a strong word, but why aren’t we always supportive of our colleague's success? Especially the ones who are similar to us? I’m not sure if you can relate, but using women as the example (since this is my experience), I...

Strategic Communication is a process that organizations use to intentionally manage the relationships between them and their key publics. The goal of Strategic Communication is to influence how these publics think, feel, and behave toward the organization and its mission. Organizations use a variety of communication strategies to achieve their...

Ensuring employees have access to quality information is essential for any organization. An effective information management plan ensures employees have the correct information to do their jobs and meet the demands of their responsibilities. In short, information management is about the individuals (workers, customers,...) empowered with knowledge and actions via...

When you have a very good idea, (and you need someone to approve it or endorse it), have you ever found yourself feeling incredibly frustrated because the person you are trying to persuade just doesn’t seem that interested in listening to you? Under these circumstances there’s no way they are...