Maserati’s Sales Slump: A Marketing Challenge, Not a Product Problem According to Stellantis CEO
Maserati’s parent company, Stellantis, recently released its half-year report, revealing troubling numbers for the luxury carmaker. Customer deliveries dropped dramatically, plummeting from 15,300 units in the first half of 2023 to just 6,500 by June 2024. According to Stellantis CEO Carlos Tavares, the issue lies not with the cars themselves...