Margot Cairnes

Margot Cairnes has been a trusted mentor to CEOs and Boards worldwide, leading multi-billion dollar strategic change programs in collaboration with clients. A World Economic Forum participant and mentor, Margot has written 6 books on leadership in times of rapid and disruptive change. For many years, she founded and managed Zaffyre Pty Ltd, Australia's largest and longest-operating strategic change consultancy. She now resides in Byron Bay and mentors clients over Zoom.

Margot Cairnes is an Executive Council member at the CEOWORLD magazine. You can follow her on LinkedIn, for more information, visit the author’s website CLICK HERE.

CEO Insider

Leadership in Uncertainty: Thriving in the Age of Tariffs and Turmoil

Margot CairnesCEO Insider

Business leaders are grappling with a new normal: uncertainty. Regardless of political leanings, everyone agrees the ground is shifting—and fast. President Trump’s recent tariffs have amplified unpredictability, sending ripple effects through global supply chains, investment plans, pricing models, and executive decision-making. Here’s how smart leaders are adapting—and how mindset matters...

Market Explainers

The Future Belongs to the Visionaries: Perhaps???

Margot CairnesMarket Explainers

A business model defines how a company creates, delivers, and captures value. At any point in time a strong business model creates profitability and sustainability. The challenge in changing times is that yesterday’s successful business model may be inappropriate in today’s market. Things like revenue streams, customer segments, cost structures,...

Executive Agenda

Are Conscious Leaders Just “Woke” Wimps?

Margot CairnesExecutive Agenda

At a World Economic Forum event in Washington in 2000, I was wide-eyed listening to emerging tech leaders compare the rise of the internet to the land grab of the Wild West. The analogy made sense due to several factors: Unclaimed Territory & First-Mover Advantage Domain names, user attention (a.k.a....

Executive Profiles

The CEOs Who Thrive in Uncertainty Are Doing These 3 Things Differently

Margot CairnesExecutive Profiles

In today’s fast-changing world, uncertainty is the only constant. Economic shifts, technological disruptions, and geopolitical tensions are forcing CEOs to navigate an unpredictable landscape. While some leaders struggle to adapt, others seem to thrive, making bold moves and positioning their companies for long-term success. What sets these resilient CEOs apart?...

Executive Opinions

If you want to find the way – get lost

Margot CairnesExecutive Opinions

Master myth scholar Joseph Campbell outlined the hero’s journey – the voyage that hero’s take to find new lands and discover themselves in entirely new and richer ways. Myths, according to Campbell, have a lot to teach those who want to create meaning and success in the world. As a...

Global CEO Forum

People are more than meets the eye

Margot CairnesGlobal CEO Forum

Some years ago I stood in front of a leadership team to begin a lecture. While I had been invited and briefed by the managing director I had not met all the other team members. After a glowing introduction by the leader, a team member, a man in his 50’s...

Byron Fay, Executive Director at Climate 200

CEO Spotlight

Communities can change the world

Margot CairnesCEO Spotlight

Australia has become Silicon Valley’s favorite place to test new features, apps, and social media.  Australia has one of the wealthiest populations in the world, and at the same time, as a Pacific Island, the country is largely hidden from world markets due to its small economy and distance. Fortune...

Market Explainers

If AI can do it for us, do we need to do it for ourselves?

Margot CairnesMarket Explainers

It was at a World Economic Forum event in Washington in 2000 that I first heard about the development of humans as cyborgs. There, young IT entrepreneurs were waxing lyrically about us merging with machines. The word cyborg was coined by Manfred E. Clynes and Nathan S. Kline in 1960. The concept...

Executive Agenda

Will you be an AI outsider “company”?

Margot CairnesExecutive Agenda

As AI develops it will be an essential tool in all organizations. As ACI (artificial conscious intelligence) and AGI (artificial general intelligence) develop (predicted to be ubiquitous by 2030), our society and business landscape will transform radically. AGI is a type of AI that can perform as well or better...

Market Explainers

AI and consciousness

Margot CairnesMarket Explainers

We know that AI is constantly learning. In his book Scary Smart: The Future of Artificial Intelligence and How You Can Save Our World, Mo Gawdat, who has 30 years’ experience in cutting-edge tech, most recently as chief business officer at Google X, gives a vivid description of how AI...

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CEOWORLD magazine

Margot Cairnes

Leadership in Uncertainty: Thriving in the Age of Tariffs and Turmoil

The Future Belongs to the Visionaries: Perhaps???

Are Conscious Leaders Just “Woke” Wimps?

The CEOs Who Thrive in Uncertainty Are Doing These 3 Things Differently

If you want to find the way – get lost

People are more than meets the eye

Communities can change the world

If AI can do it for us, do we need to do it for ourselves?

Will you be an AI outsider “company”?

AI and consciousness

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