archiveChairman Insider

The room for influencer marketing is bigger than ever before. The pandemic influenced it: the number of followers of many bloggers has increased dramatically. When a brand reaches out to people through a trusted person, it is much more effective than direct advertising to a doubtful audience. And from the...

Lead generation is one of the foundational disciplines of marketing. Gaining leads helps you grow your customer base while at the same time raising brand awareness and getting potential audiences interested in your services and products. When properly executed, an effective lead generation plan can find not just more customers...

Tony Robbins says that people are motivated by different things. One of them is uncertainty: enjoying the challenge of not knowing what’s ahead; variety if you will. Others are motivated by certainty and the reassurance it brings.   In today’s world, I would wager that even the former group may be...

The pandemic recovery is finally in full swing. But the huge increase in online shopping over the past 18 months coupled with ongoing supply chain disruptions across multiple industries means that many businesses aren’t yet in full control of their destiny. As someone on the frontlines of the retail and...

Greece is a small country located on the South-East border of Europe, between Italy and Turkey. Apart from its impressive history, the country is famous for its islands. From early May to late September the weather in Greece is perfect for swimming. Tourists from really cold climates that can't stand...

In a rebound from the pandemic and fuelled by enormous government stimulus and stored up consumer spending power, companies are hungry for opportunities to invest and grow internationally. For US firms, the world can look like a challenging place. Whatever it may feel like to those based there, the US...

I am a CEO of a private middle market company.  Like many other business leaders, I struggle with my role in the often-divisive conversations on racial equity and social justice.  I am CEO to all our employees and not just those who are Black. The challenges also seem so large...

Divyesh Patel, Radixweb CEO, reveals the reasons behind his razor-focus on sustainability through innovation and his firm belief in the organization’s tech and operational transformations. Does the word ‘creative destruction’ still scare you? 2019 and 2020 have been catalytic in terms of organizational transformations, most of which were unintentional. However,...

I don’t know how many people are sick to death of working from home, but I know I am. Maybe that makes me an outlier. There’s just something I miss about the routine of taking the train into work, seeing the team all together. It’s ultimately nostalgia, the same way...

Too many times, the emphasis placed on Diversity, Inclusion and Tolerance Programs, or DI&T Programs, relate primarily to issues of minorities, such as race and religion. Instantly, this makes many people think, “OK, so this program is really not about me” or “OK, this is just another program for the...