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archiveC-level Executives Insider

Charlene Gervais
CEO Spotlight

Brand architecture: What B2B CEOs need to know

As a B2B CEO, you’re responsible for building a strong company – but is the architecture underlying that building plan up to the job? No doubt you’ve got a business strategy in place, but is the brand strategy that must support it clear, strong and flexible enough to accommodate the...
Kamal Gupta
CEO Advisory

Luck Finds Those Who Take Risks

Over the past three decades, I have had four separate professions. I started out as a bored computer scientist who transformed himself into a professional blackjack player, used his gambling skills to get a job on Wall Street, and finally, became an author who is about to publish his first...
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