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Big BusinessCEO Journal

Customers’ Black Box – Social And Cultural Factors

Have you ever wondered how society affects your clients' consuming behaviors or how it even affects you as a consumer? Today we focus on the social and cultural parameters that seem to play such an important role. Social factors Culture and subculture Culture describes several aspects of a particular civilization....
CEO Advisory

Top 5 Tips for Goal Seekers

An ambitious person will always have goals, and once you realize how easy it is to reach them, you will be ''addicted'' in the process of becoming better. Today we analyze the five best things you can do to accomplish your goals and get encouraged by your success. Long-term and...
Mark Stiving
Big Business

How Pricing Can Drive Your Business

Companies exist to create value for customers. Customers only buy when they think the value they will receive exceeds the price.  Stop and think about those first two sentences. They’re the foundation of what is to follow. Customers buy value. Companies create value. Pricing puts a number on the transaction....
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