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Monday, May 29, 2023
CEOWORLD magazine - Archive in Mark Stiving

Mark Stiving

Mark Stiving

For 28 years, Mark Stiving, Ph.D. has led, coached, and taught businesses through the lens of pricing, a radically different approach from other business experts. Mark has driven company-wide pricing initiatives worth hundreds of millions of dollars in incremental profit. He started and sold three companies and has written three books on pricing and value. Mark evangelizes pricing at major conferences and has conducted more than 400 days of corporate training for companies like Bloomberg, Ernst & Young, and Tyco Electronics. Mark’s doctorate is in marketing from UC Berkeley, and he lives in Reno. Mark is the Chief Pricing Educator at Impact Pricing LLC.

Mark Stiving is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.
Mark Stiving
Business Transformation

How Pricing Can Drive Your Business

Mark StivingBusiness Transformation
Companies exist to create value for customers. Customers only buy when they think the value they will receive exceeds the price.  Stop and think about those first two sentences. They’re the foundation of what is to follow. Customers buy value. Companies create value. Pricing puts a number on the transaction....
Mark Stiving, Ph.D.
Big Picture

Should You Raise Prices Now?

Mark StivingBig Picture
Inflation is taking a big bite out of your margins.  You want to raise prices, but there’s internal and external pressure to hold them steady.  What should you do?  For most companies, the best answer is to raise prices now.  Maybe a subset of products; maybe carefully executed, but the...