CEO Insights

Leaders often hear that they need to stay innovative in order to succeed and grow their business — and this is especially pertinent following the “new normal” ushered in by the COVID-19 pandemic. However, it’s easy to encounter some innovation-related pitfalls on this journey. Rhett Power discusses some considerations CEOs should...

Thirteen Lesson’s that’ll Bite You if Ignored when Merging Your Business with Another! The path to global wellness in your business may be through partnerships, collaborations, mergers, or associations with other organizations that can exponentially accelerate your business footprint. Whether your intentions are altruistic or financially motivated, the integration of...

Marketing can get expensive: from paid advertising to costly outbound sales tactics, there are hundreds of ways businesses can build brand awareness. The truth is, every business wants organic reach, but how is that possible?  It seems we all want results, and we want them now, but does the real...

A new survey conducted by SAS shows that customers intend to increase their spending as vaccination rates are improving. Participants were asked to complete an online questionnaire in August 2020 in a number of markets around the world (Czech Republic, Egypt, Greece, Hungary, Poland, Qatar, Romania, Russia, Saudi Arabia, South...

Three out of four US adults plan to travel at least once in the next six months according to new research and its insights which show that Americans’ feelings about travel have changed.  MMGY Travel Intelligence has released the 2021 “Summer Edition” conducted in June 2021. The last findings in...

Every business leader, CEO, CFO, COO generally feels the same sense of blindness when it comes to digital marketing, how do we measure the return on our investment? The answer is relatively simple, without the right tools and platforms to deliver you that all-important data, there is no way to...

How to use your personal brand as the key to your company’s competitive advantage. Over the past decade we've seen personal brands carry more influence in the business world than corporate brands. Tesla would not be the same without Elon Musk, Apple would not have been the same without Steve...

When I conducted my first half-dozen CEO peer advisory group workshops more than four years ago, I asked the members how they would rank their psychological safety on a scale of 1-10. I wanted them to think of it in terms of how willing they are to be open and...

The push toward going green is no fleeting trend for companies. Besides environmental stewardship being the right thing to do for our planet, consumers also indicate that it makes a difference in their brand preferences. How can green hopefuls best showcase their eco-friendly efforts, then? The race has begun. And...

To measure the period profit of a company is not an economic problem but a technical one. In order to be able to measure, one first has to gauge. The core of measuring is the notion 'calibration', including gauging. In this article, the words 'gauging' and 'measuring' are distinguished from each...