CEO Insights

Dear friends, every time I start writing a new article, I wonder if you are considering a career in strategic communication and if you would like to learn some of the skills needed to succeed. If something like this really happens, then I dedicate this article to you! So let's...

The ultimate measure of the man is not where he stands in the moments of comfort, but where he stands at times of challenge and controversy. --- Dr. Martin Luther King, Jr. Most leaders would prefer to learn new skills or gain additional insight into their strengths and weaknesses by taking a...

Being in sync is not just a term for the music industry. Having organizational goals that align with those of the workforce is a synchronization that produces great rewards for all involved. In Gallup’s State of the Global Workplace Report, phrases like "living for the weekend" and "work is just...

Measuring your business’s financial health is critical to its long-term survival and requires real-time data. But if your data isn’t in an easy-to-access place, you can’t successfully track or improve your company’s financial health. Automation software helps you keep a finger on the company’s financial pulse, giving you real-time cash...

The COVID-19 pandemic has been a wake-up call for corporate executives, revealing how fragile and interdependent our global supply chains truly are. As lockdowns and border closures brought much of the world to a standstill, executives were forced to grapple with logistics and supply chain challenges they could never have...

In today's digital age, webinars can be a highly effective and cost-efficient way to connect with your target market. Being able to facilitate a two-way dialogue between your company and its audience has the potential to unlock a myriad of benefits, such as building trust and loyalty, strengthening relationships, and...

Purpose means the reason for which something is done, created, or exists. From a business perspective, there are three purposes upon which to build a brand - Profit, Promise, and Planet - and all three purposes can happily co-exist.  Profit is an expression of purpose for the benefit of business...

Pricing is your most powerful lever to quickly increase profit, and in the long run as well.  Assuming you have a 10% gross margin, if you could raise your prices by 1%, your profit would increase by 10%.  Not only does pricing have great leverage, but price changes can be...

A recent PwC study suggested that 1 in 5 employees are still considering leaving their employer (in the near term – within 12 months). It also found that 35% of employees plan to ask for a raise in the next year  That’s an enormous cost about to hit (or continue...

Can you have an Instagram strategy, a Facebook strategy, a LinkedIn strategy, and a Twitter strategy? In a word, no. Because tactics are not a strategy. To put it another way, only one company can have a Facebook strategy. The one run by Mark Zuckerberg. If your name isn’t Mark...