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CEOWORLD magazine - Latest - CEO Insights - The key skills of every Strategic Communication professional

CEO Insights

The key skills of every Strategic Communication professional

Strategic Communication

Dear friends, every time I start writing a new article, I wonder if you are considering a career in strategic communication and if you would like to learn some of the skills needed to succeed. If something like this really happens, then I dedicate this article to you! So let’s discuss the essential skills that all strategic communication professionals must have in order to succeed.

Writing Ability

Writing is an essential tool for strategic communication professionals because it allows them to communicate their ideas clearly and concisely. Being able to write well is not only about conveying a message, but also persuading and engaging an audience. Writing can also help strategists build a solid foundation for their communications efforts by providing a platform to reach target audiences. It also enables them to effectively analyze and evaluate an organization’s communication needs and objectives. Writing is a critical skill to help strategic communications professionals effectively achieve their goals.

Gesturing and Confidence

Gestures and using your hands to express confidence and enthusiasm are the keys to being a leader and a great speaker. This should be combined with strong vocal variations and energy to ensure the message is understood. Gestures are nonverbal cues that help draw attention to what you are saying and what you are saying can help to leave a strong impression of confidence on your audience. Also, using your hands to illustrate points or emphasize key ideas helps keep your audience’s attention. Combining a solid foundation with a proactive attitude, interpersonal skills and organizational skills, and problem-solving skills, gestures and confidence can be powerful tools in creating an effective strategic communications plan.

Vocal Inflection and Energy

Vocal variation and energy are key components of effective communication for any professional. As discussed earlier, good leaders and presenters must have the confidence to use their hands to express their enthusiasm. It is also important to be aware of the variation and energy of one’s voice. The volume and speed of a person’s speech can have a huge impact on how information is received, which is why having the right vocal inflection and energy can be the difference between delivering a successful message and confusing the audience. This course will help professionals Hone these skills to ensure they can communicate their message effectively.

Strong Foundation

A solid communications foundation is essential for any strategic communications professional. This means being able to communicate effectively with all stakeholders, internal and external, to create an environment of trust and understanding. This foundation should include knowledge of organizational goals and objectives, knowing the target audience, and becoming familiar with the strategies used to achieve them. It should also include sound judgment in selecting the correct message and method of delivery, and the ability to recognize a particular message or when it occurs. The method may not be appropriate. Effective communications professionals also need a solid understanding of how to use technology to reach diverse audiences and how to use technology to manage information more effectively. Finally, effective communication professionals must have the interpersonal skills necessary to build relationships with stakeholders and ensure their messages are well received.

The Ability to be Proactive

Strategic communications professionals must be proactive rather than reactive. This means that, rather than waiting for a crisis to occur and responding, it is better for these professionals to analyze their environment and the potential risks it may pose in advance. Good communicators take a strategic and proactive approach that requires careful planning and execution to help their employees understand their goals. Strategic communications management focuses on the comprehensive planning and implementation of activities that deliver business results. The ability to be proactive is essential for these professionals to stay ahead of emerging trends and anticipate any potential problems before they arise.

Interpersonal Skills

Interpersonal skills are an essential part of the strategic communications professional’s toolkit. Effective communication is at the heart of successful networking, and the ability to engage with individual teams and audiences is key to success. Concise and clear, persuasive communication helps build strong relationships, fosters collaboration, and builds trust. The ability to recognize and respond to nonverbal cues is also essential to successful communication. Strategic communicators must be able to demonstrate empathy, active listening skills, and an understanding of cultural differences in order to maintain meaningful relationships with stakeholders.

Organizational Skills

Organizational skills are critical for strategic communications professionals as they manage organizational needs, solve complex problems, conduct research, and come up with creative and communication strategies. This requires the ability to effectively prioritize tasks and enables you to make quick decisions. In addition, organizational skills help professionals understand how different departments and functions within an organization relate to each other and how best to coordinate work. Strategic communications professionals should be able to create effective systems, track project progress, and evaluate results to ensure their strategies are successful.

Problem-solving Skills

Problem-solving skills are essential for a strategic communications specialist. It involves the ability to think critically and find solutions to complex problems. Additionally, it helps professionals identify potential opportunities, threats, and risks. Problem-solving skills also help PR Professionals recognize when situations are beyond their control and take appropriate action. Additionally, problem-solving skills can help PR professionals stay organized and plan ahead, which is important for a successful communications strategy. Finally, good problem-solving skills can help PR professionals come up with creative and communication strategies that can be effective in challenging situations.

It is certain that there are other skills, more or less obvious, but equally necessary. Also, each person’s experience may help them to perceive others as well or to set a different priority among the above. I think that the above should definitely be highlighted and this is the reason I chose them. I will always wait for your comments. After all, this is the reason for this communication, if we want it to be creative.

Thank you!
Fotis Pantopoulos.
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Have you read?
Employee disconnect is at an all time high – here’s what to do by Rebecca Houghton.
Understanding Financial Advisory and Wealth Management by Matthew Carroll.
The Triumph of Teamwork by Jason Richmond.
Understanding the collective people dynamic of your organization by Fiona Logan.
The World Changes as the Population Reaches 8 Billion by Brian Wallace.


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CEOWORLD magazine - Latest - CEO Insights - The key skills of every Strategic Communication professional
Fotis Pantopoulos
Fotis Pantopoulos is a Teacher, Communications Specialist, Strategic Communication & Organizational Behavior Researcher, and Business Communication & Public Relations Consultant. He is the creator of the projects My name is Teacher in Greece, Innovatebiz in the Netherlands, and Co-Owner at INVESTIMA LLC in the USA, where he is active in fields related to Communication. For any questions or comments, you can contact him at fpantopoulos@investima.us, follow him on Facebook or connect on LinkedIn.


Fotis Pantopoulos is an opinion columnist for the CEOWORLD magazine. Connect with him through Facebook and LinkedIn.