CEO Insider

The Board of Directors of CEOWORLD magazine announce the appointment of its newest External Advisory Board (EAB) Member, Lance Mortlock, Ernst & Young Canada Managing Partner, Energy, who officially joined the board in November. As the managing partner for the energy market segment, Lance leads EY Canada’s oil and gas,...

Savvy business owners are aware of the importance for a brand to remain relevant and fresh to continue catching the eye of consumers. One of the best ways to achieve this goal is by rebranding when existing designs start feeling stale. Rebranding allows companies to re-emphasize the ideas and culture...

Over the past year, COVID has forced businesses to alter the way they market their services and themselves. Companies were forced to embrace the digital space as more and more customers spent time surfing the internet and social media while the nation was on lockdown. During that time, business owners...

Whether it is a family-owned business, private-sector organization, publicly-traded company, non-profit entity, global business, military or government agency, the long-standing dilemma among leaders has and will always be – How do you motivate others? Beyond the obvious, and for some maybe it is not so obvious, the loudest way in...

Do you think about the ‘power of your people’? After all, your employees touch every aspect of your business; from day-to-day operations, engaging with customers, utilising technology, creating your processes and policies, to making decisions and taking action (or inaction) that affects your business daily. Your people are literally the...

Imagine the following scenario: A business leader is excited about a project, and he calls someone into their office to talk about it. After they have enthusiastically shared their thoughts, they say: "Okay, go take care of it." The employee walks out the door having no idea what the actual...

The reason that you should never say yes to the first offer (or counteroffer) is that it automatically triggers two thoughts in the other person’s mind. Let’s say that you’re thinking of buying a second car. The people down the street have one for sale, and they’re asking $10,000. That...

The best way to make your product high end is to price it at a premium. The higher pricing creates an immediate perception of value. A lot of business owners are afraid to charge more for their product or services because they have limiting beliefs about their buyers. There are...

A hybrid working model won’t be a ‘nice to have’ for organisations once we start to live in a COVID-normal world, it will be an expectation that employees have of senior managers. The pandemic has proven – once and for all – that the technology to enable a workforce in...

I still remember the best pitches I’ve ever heard over a decade later. I don’t remember the CAC or the LTV. I don’t even remember the business model or the revenue projections. Truly exceptional pitches are that memorable and it’s all because of how their story is told. As a...