CEO Insider

For all its financial complexities and projections, mergers and acquisitions can be reduced to the familiar, and at times peculiar, traits of individual buyers. It’s an art more than science; how else could a seasoned business titan like Rupert Murdoch fail so miserably with MySpace—he divested it at 6% of...

Increasingly, a new generation of tech savvy Hollywood celebrities and their sophisticated online marketing teams are busy leveraging social media to build awareness of their brands and connect with fans. Big time via witter Marketing, Facebook Marketing etc. Enter social media. And there you have it, the list of movies...

While security still remains a concern for enterprises, professionals are no longer letting it get in the way. Businesses today are faced with increasing pressure to employ state-of-the-art solutions while still staying within budgetary restraints, making the cloud an ideal option. Due to its many benefits, professionals are moving past...

With the rapid growth and evolution of information and communication technologies (ICT) and their digital distribution, can you choose to play catch- or to take a lead? Can you afford not to? The IT and digital landscape is changing rapidly, and the change could open up all sorts of interesting...

Eventually, every successful company reaches a time when it just makes sense to hire a PR firm. While the timing of this decision is unique to each business, there are some tried and true reasons that should encourage you to make this decision sooner than later. 1. You Don’t Have...

How often have you heard the expression: Basic personal finance isn't rocket science, or beyond the average person's abilities. The other, "it's not brain surgery". But there's no shame in seeking advice from a quality financial adviser (or advisor), either. Nevertheless, I think a simple conversation can lead to anything....

Many companies overlook the value of social media networks as customer service tools. A social media analytics company known as Talkwalker released an infographic detailing upcoming social media expert predictions for 2014. Social media gurus weight in, emphasizing a need for genuine and transparent communications online, between businesses and consumers....

The fact that there is NOTHING more potentially-destructive behavior for a brand than look at what your competition is doing. Funny, but the most important question for brand managers: How does a younger brand owner justify getting information and lead on competitors and not acting on it? Branding is one...

Contrary to what you think you know about the qualities most men look for in a woman that can make her irresistible.  An amazing woman that every men wants - it's fascinating, really. Women have long been guessing what modern men are really thinking (in this post-feminist age). So, take...

The offline/online marketing landscape is constantly changing. And for many entrepreneurs, the million-dollar question: “How can we increase the start-up visibility?” That’s why i have collected – the 8 marketing strategies for your start up businesses. Please be sure to leave your own "Marketing Tips/Strategies" at the end of this...