CEO Agenda

So your business is trying everything it can to expand its brand. You’ve hopped onto the social network train and are tweeting/posting to promote your products or services throughout the day. You’re even buying advertising on various platforms. And yet you feel like you’re still missing out on something. What...

For years, telecommuting has been the privilege of a small number of employees and much-envied digital nomads, who wander the world working from their laptops on whichever beach they fetch up on. But the sudden crisis of the COVID-19 pandemic has transformed the majority of office workers into a telecommuting...

Businesses need to take care of numerous aspects when it comes to keeping up with their marketing strategies. With the advent of secure internet technology, it has become imperative to bring your business online if you want to reap the maximum outreach. At the same time, marketing efforts are also...

Thanks to the emergence of the global pandemic, people’s daily routines have come to an abrupt halt. Suddenly, everything you relied on for daily routines and keeping busy in your free time are completely shut down. Many people are feeling lost from the lack of their usual activity, whether it’s...

Developing a marketing strategy during the COVID-19 pandemic seems to be a common concern. There seems to be a large amount of uncertainty about what brands need to do or prepare for. The closest historical comparison to the current situation would be the 2008 recession, but digital marketing was nowhere...

Executive coaching, where the goal is to help develop abilities and behaviors that make for more effective leaders, is a well-established practice. It’s only natural that an organization would want to ensure that those at the top are strong and effective leaders. But what about the everyday workers who are...

In a world where the lines between real life and the web are blurred, the importance of managing your own online reputation has become paramount. Even if you’re Facebook-free and adverse to apps, that doesn’t mean you’re absent from the Internet as a whole. No matter who you are, you’ve...

As the nation steels itself for the ongoing impact of the Covid-19 crisis, millions are taking a moment to express their gratitude and assert the message that we are “in this together”. When I join my neighbors in the UK in standing at our doorsteps and balconies to applaud the...

There’s no doubt that the COVID-19 pandemic has shifted the world of work, and once companies start bringing their employees back to the office, it won’t be “business as usual.” This most likely been one of the toughest times in our lives personally and professionally, and many are feeling overwhelmed. ...

The statistics from NASA, the BBC or from The Centre for International Climate Research to name a few sources demonstrate Nitrogen Dioxide levels have decreased since countries and cities went into lockdown. We’ve also seen carbon emissions levels have dropped and air quality has increased.  Due to circumstances that no-one...