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CEO Agenda

CEO Agenda

The ‘4 Ps’ of Business Philosophy: Passion, Purpose, People, and Profit

There is a myth that businesses are run basically about making profits. The truth is that businesses are run basically about adding value to customers and clients with an emphasis on ethics. When you look at entrepreneurs including Steve Jobs, Richard Branson, Bill Gates, Jeff Bezos, and Elon Musk, they...
Mark S. Babbitt
CEO Agenda

A Post-Pandemic Requirement for Leaders: Creating an Uncompromising Company Culture

For decades, senior leaders have treated the classic symptoms of a less-than-optimal business operation—low employee engagement, less-than-stellar customer service, poor retention rates, and barely acceptable productivity levels—rather than the problem: An unhealthy company culture. So, despite spending billions of dollars over the past three decades, we've made zero progress. And...
Blurred employees in company
CEO Agenda

Do You Have A “SAFE” Culture?

I have never met a CEO who did not want to build a greater culture of trust in their organization. Likewise, most CEOs have tried several different training programs to try and reach this goal, many of which started off with great enthusiasm and focus.  However, in the end, the...
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