CEO Agenda

Experiential marketing is the new black. Every brand, it seems, is getting in on the game. Though the benefits of a successful experiential marketing campaign are substantial, so is the hit if the campaign fails. According to a study by ZenDesk, 95 percent of customers who had a bad experience...

Every CEO cares about compliance, but not every CEO makes compliance a top priority. Recent legislation proposed by U.S. Sen. Elizabeth Warren could change that. Warren's Corporate Executive Accountability Act would hold CEOs directly responsible when their companies expose customer data. That means compliance wouldn't be just a company issue, but also...

Schools and colleges can be way more hectic than it is actually comprehended to be. Studies show that b-school students these days suffer an equal amount of anxiety-like that of a patient of a mental asylum in the 1950s! Capitalism has taken over us, and we determine our capabilities based...

The details of the Chinese GDP growth in the second quarter reveal that private consumption has boosted growth in China, and is the bulwark against Trump's trade war. The US trade war against China has sent financial markets on roller coaster moves several times during the past 1½ years. Of...

Have you ever had a clever idea, but had no idea how to execute it and turn it into actual millions of dollars? Well, Itamar Cohen, the CEO of ZIPIT, a breakthrough bags-and-cases design house, shares with us his insights after taking the helm of the company back in 2008...

Modern offices have many new interesting features. They have the newest ergonomic furniture, open concept floor plans, great rest areas. What distinguishes them the most is the new technology. It can improve the workspace and allow the employees to be more efficient and productive. Investing in new technology and improving...

According to Statista, there are over 4 billion smartphone users in the world. Each of them has different habits when it comes to using their devices daily. But some of them could be harmful to your phone. As a smartphone user, you have probably adopted some bad habits as well....

A creative and a properly designed landing page helps in fully converting the PPC. It helps in the successful conversion for the email campaigns too. You can direct your website customers to the direct source where they want to be and not lurk around on the general website. You can...

Announced today at World Blockchain Summit in Singapore, Herbert Sim, commonly also known as “The Bitcoin Man”, will be joining digital crypto exchange licensed in Estonia, Future1Exchange, as investor and growth advisor. Sim is the founder of Crypto Chain University, the world’s first repository for crypto and blockchain research papers...

It has been said that “You are what you do, not what you say you’ll do.” In leadership, knowing this is critical. People thrive in consistency. Inconsistency breeds fear and, ultimately, failure. Great leaders know this and they live it out every day. They have an unbreakable commitment to following...