CEO Advisory

Ever since Tom Peters published his seminal book “In the Pursuit of Wow!” back in 1994, providing exceptional customer service has become a part of nearly every company’s playbook. Firms have fully embraced the idea that making the customer feel special is good for business. Customer service icons like Southwest...

Stanford University has been named as the world's most innovative university, according to a Reuters analysis of top 100 educational institutions around the globe. And Massachusetts Institute of Technology (MIT) was No. 2 on Reuters' list, followed by Harvard, University of Pennsylvania, and Belgium's KU Leuven. The 2017 rankings placed...

If you have been marketing your business online for a while now, then you should know by now that content surely is the most important part of operating a website and being successful on the internet. Without content, people will not know what you are able to offer them and...

Storage is one of the most important used cases for public IaaS cloud computing as instead of purchasing hardware and managing it, you can just upload the data to the cloud and then pay for it. Though, it seems simple, but in actual the cloud storage world has many parts...

What do you feel is more important, driving more traffic to your website or converting/keeping the traffic once it gets there? Both are correct. With user experience optimization, you can deal with both the challenges at the same time. In this article, I will let you know the significance of...

While gender in-balance among C-level executives and within the technology industry has been highly publicized, the biotech industry in particular has suffered greatly from a lack of females at the helm. Biotech is an industry which encompasses science, engineering, technology and math (“STEM”). These categories broken down by gender, look...

With over 20 million followers on Instagram, Huda Kattan, the beauty blogger-turned-YouTube guru turned Instagram star,  is the most popular social media celebrities in the Arab world.  If there’s a woman in the Arab world leading the way when it comes to building your personal brand through social media, it’s Huda...

This is great for publishers. Business leaders are in the trenches, at the top of their field, and full of bright ideas and wisdom to share. When they can make the time to write a book, it’s almost always valuable to readers. From the CEO’s perspective, however, books can be...

Brand awareness through social media has seen tremendous growth over the last few years. Business entrepreneurs are tapping into social media to create a two-way communication with the users so as to make as many sales as possible. Incorporating influencer marketing can for sure bring amazing benefits if well applied...

In today's date and with free sign up of alerts, people are flooded with emails round the clock. It's surely difficult to scroll through those and reach your target email. Hence, it's ideal to go for some levity in the tone of the emails. If you are a Java software...