CEO Advisory

The main goal of any B2B sales professional is to gain a lion share of their market. While this may sound easy, how to sell to small businesses is very complex. Among the most used and successful methods of garnering sales leads is email marketing. Having a well-written email to...

There is an accurate statistic from Statista that shows that the number of available apps that can be downloaded in leading app stores as of March 2017 stands at 2.8 million apps which ranges from gaming to animation software and everything in-between. And a significant chunk of those apps are...

While most industries are heading in the direction of greater equality when it comes to men and women within them, there are still some industries that are male dominant, and in many cases, this is simply because fewer women choose them, so it is unlikely to change dramatically any time...

Every business knows the importance of a good email. Learning how to email to fax is something most business owners have no trouble with, but sending the right text with the documents eludes some business owners. There are certain things that a business owner will have to remember when sending...

One of the greatest lessons I learned was taught to me by Harry Truman when he said, “Not all readers are leaders, but all leaders are readers.” Successful people in all walks of life understand the true power of reading. Unfortunately, early on in my career, I didn’t really get...

Deck: Address these vulnerabilities now, before your company becomes the next cyberattck victim. A 2016 Pew Research survey found that 64 percent of Americans have experienced a data breach, and only half believe the government or modern institutions will protect their data. That attitude is unfortunate but understandable, especially given how harrowing...

The rise of the citizen developer is helping many businesses launch digital services. According to analyst firm App Annie, the global mobile app economy will be worth $6.3 trillion by 2021, a 380% jump from the $1.3 trillion app market in 2016. During this same time frame, the user base...

A successful entrepreneurship revolves around ideas and connections. A lot depends on how you innovate your ideas, utilize your available resources, and connect with people. While a large number of people across the world are embarking in entrepreneurship, the percentage of success is tiny. In fact, 2 out of 3...

For most managers and executives in today’s business world, the day-to-day emphasis is on motivating their team, hitting targets and ensuring profitability. Of course, there’s nothing wrong with this approach – running a business in the modern economic climate is not easy, and if you oversee a motivated and profitable...

It's no secret that business success in today's world is reliant on far more than maintaining a strong balance sheet. Companies must set out their long-term strategic roadmap, or otherwise risk losing confidence in their businesses, as publically called for in Larry Fink's recent annual letters to CEOs. This high-profile...