CEO Advisory

21st-century business has had its watershed moments. One gamechanger: when Netflix’s CEO, Reed Hastings, published the Netflix culture deck online in 2009. Hastings wanted potential job candidates to truly grasp what Netflix was about so he could attract the right talent. But the deck did far more. It went viral...

If there’s a single social principle that we’ve established at this point in human history, it’s this: community is incredibly important. In our current anxiety and depression riddled age, people often feel incredibly isolated despite the fact that we are more connected than ever. While this is seemingly contradictory, if...

The United States was named the most competitive economy in the world, according to the WEF, with Singapore assuming the number 2 slot and Germany coming in as the third most competitive economy. Switzerland was No. 1 last year. U-S-A! U-S-A! Switzerland, Japan, Netherlands, and Hong Kong ranked 4th, 5th,...

Zhou Qunfei, founder and CEO of Lens Technology, has lost has lost approximately US$6.6 billion in 2018 or 66% of her fortune. This is the biggest drop in percentage terms among the wealthiest people in China. Thanks, Donald! Many Apple suppliers in China, including Lens Technology, fell last month after...

The world of businesses has greatly evolved with the use of technology over the decade. More so with the advent of smartphones that has been a major factor in the creation of smart technology. With the use of smart technology, customers are looking forward to ways their queries and issues...

If it’s your job to interact with businessmen across the border or even design a marketing campaign for a market that speaks a different language, then you know first hand how difficult it is to convey the same concept in a multi-cultural setting. These situations are not uncommon in this...

The allegations, recriminations and public spectacle have subsided after the messiest Supreme Court nomination proceedings in more than a quarter-century, and the court has seated a new justice, Brett Kavanaugh. But with Democrats potentially poised to take the U.S House of Representatives in the Nov. 6 midterm elections, and multiple...

The old saying that a picture is worth a thousand words has survived more than a century after first appearing in newspapers in the early twentieth century. Why then don’t we use imagery more to influence? We are happy to write a thousand words for a reason. It could be...

Email is one of the most efficient communication mediums available to us, and Gmail is one of the best platforms for sending, receiving, and organizing email. But even with these technological marvels at our fingertips, it’s easy to waste time on Gmail. The average employee spends about 4.1 hours a...

The health and wellness food market has seen a considerable growth in recent years. The new socialistic trend is health conscious diet mentality. The marketing strategy of food-related companies, therefore, is on the run to impress, convince and lead the concerned people towards healthy eating slogans. Every time with a...