Running a website is a time consuming and fiddly business. it is something that on the surface can appear to be very simple and easy, but which, if done properly and to scale, actually requires a number of people and experts to make sure that it all works as it should. But who are these behind-the-scenes people and what do they do? If you have a website and you are looking to take it to the next level, to drive user numbers and in turn to drive revenues, who are the people that you need to speak to? Here are a few tips and ideas to help put you on the right path.
One of the most important aspects that you need to get right is the way the site is optimized for search. Your goal should always be to ensure that if an appropriate or relevant phrase is typed into Google, that your site is amongst the first sites that is listed. In order to do this the best thing is to contact a SEO company, as they will have people who understand the dark-art of search engine optimization. It is something that is often quite easy to implement but which is almost impossible if you don’t know where to start or what you are doing. Seek the necessary guidance and you will be amazed by the increase in traffic.
If writing is not naturally your forte, then work with quality content creators. In order to be successful and to generate repeat traffic a website needs to update regularly with quality and relevant content. This help with a number of areas, it drives repeat visits, it aids SEO and it creates opportunities for content to be socially shared. These are all important elements if a growth and engagement strategy but sadly content is often the last thing that you, as the business owner, have time to create. Find a freelancer or two, pay them retainers to write on a regular basis and let them make the magic. You can dip in and out with your own contributions as and when you have the bandwidth.
It is very easy to build a template driven website and there are hundreds of options from which you can pick and choose. But if you are looking for something that is going to have mass appeal, and which will be a lot more than a blog or brochure site, then think about investing in a real designer at the outset of the project. A designer will ensure that your site is set apart from the rest, that it looks better than a standardised template and that the design speaks to and is aligned with the overall theme and purpose of the site.
If part of your plan is to grow user numbers so that you can generate revenue from them through advertising, then consult an expert as soon as possible. Yes, you can absolutely just plug in Google Ad Words and hope for the best, but this isn’t 2005 anymore, there is a lot more that you can do to drive revenues more proactively. You need to optimize yield, work with multiple demand sources and actively manage your floor prices, if you want to generate anything worthwhile from the audience that you have worked so hard to create.
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