CEO Advisory

Coming up with a great business name is no easy task. The challenge comes from the pressure to sum up your business ideas in one or two words all while making sure your name makes sense, grabs attention, stands out, and allows you to build an effective brand. Funneling all...

The holidays are upon us and, along with it, the holiday shopping season. Your customers are ready to spend some money. Is your business taking full advantage of the opportunity? Most businesses do incorporate the holiday season into their marketing strategy. But the vast majority of the holiday season marketing...

It’s Back – The War On Talent!  The challenge to find and build a great team.  Business is booming – the global market is ripe with opportunity. And while that is good news, it means for those of us in leadership positions, finding, developing and retaining top talent can be...

Life can be tough for some people and at times unforeseen circumstances put you in a position that can make it difficult for you to keep going. We all need to work to be able to earn and support ourselves and our dependents but things can go south if you...

Repairs and renovations are part and parcel of living in your own house since even something as long lasting as a constructed building cannot withstand the test of time for all its life. A structure makes use of some different materials that undergo wear and tear which demands some repair,...

Lithuania has the best recycling rate in Europe, according to the EU's official statistic agency, Eurostat study. Cyprus comes in second, followed by Slovenia and Czech Republic. Bulgaria, Slovakia, the Netherlands, and Sweden rounded out the top eight. Only these eight countries recycled more than half of their plastic waste...

Although many CEOs believe that they should focus on running their company without the influence of social media, more and more are coming around to the idea of creating a strong online presence despite the naysayers. John Legere, CEO of T-Mobile is one such executive that bucked the trend and...

People are getting more and more health conscious these days. Whether to remain fit and healthy or to keep their weight in control to build an attractive body, people are hitting the gym on regular basis. Health and fitness started getting the top priority on the list of must-do activities....

We’re entering an unprecedented era of customer interaction. Advances in artificial intelligence and machine learning are powering experiences unlike anything we’ve experienced before. And natural language processing is revolutionizing the next set of interactions with customers and employees alike as chatbots and voice interfaces open doors to more dynamic, more...

Effective leaders are not just good storytellers, they all use the same story plot! Effective leaders take their social group on a journey to a promised future. By definition, that’s a story, because a story is an unpredictable sequence of related events, a journey. And if you understand the leader’s...