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Your Online Business (And The First Steps)

If you’ve ever caught yourself daydreaming about starting an online business, you’re not alone. If you’ve been put-off from starting the ball rolling on your online business idea because of concerns over creating and managing a professional website, you’re also not alone.

However, many business minded CEOs aren’t necessarily technically proficient when it comes to the IT side of the business. Outsourcing the design and maintenance of your website can be a faster route to success.

Already got a website?

Let’s start by crossing this one off the list. If your online business is already up and running, but you’re struggling with the maintenance of your site, consider professional IT solutions from a third-party provider. Developing a relationship with outsourced IT support at this stage has several ongoing financial benefits.

For example, outsourced IT support means reduced costs in terms of not only staff, but also lower costs in terms of physical IT infrastructure and office space. The time taken to interview IT team members, arrange the setup of their workstations, and the time required for ongoing HR considerations is also removed.

Improve site visibility with copywriting help

Imagine the scenario. You’re stood in the kitchen at a party. A friend asks how your online business is going and asks to see your website. They pull out their smartphone and Google your company name. But your site isn’t on page one of Google. It may not even be on page two. Or page three. Lingering somewhere around page four, you find your site, and your friend loses any faith they may have had in your company.

The question, then, is how can you make improvements to your site that will bump up your Google ranking? There are two initial considerations that go hand in hand: copywriting and web design. If you are not a professional copywriter skilled in writing optimised web content, you need help.

A copywriter understands key concepts such as page length, keyword research, keyword usage, and above all, how to write compelling content that keeps the reader on the page. As a money saving tactic, consider hiring a budding copywriter looking to add to their portfolio – the work may even be free.

Improve UX (User Experience)

You may think you know a thing or two about web design. However, a professional web designer that understands UX will be skilled in improving the look, feel, and usability of your site. In short, does your site ‘look’ like the kind of site a user would expect to find in relation to your product or service?

Is your site easy and enjoyable to use? And does your site actually work the way the user would expect? If you’re unsure about any of these things, hiring a professional web designer can help to improve the appeal of your online business. Again, if you’re struggling for funds at this early stage of starting your online business, consider hiring a freelance web designer looking for experience. Just like amateur copywriters, budding web designers may be willing to work for free in order to boost their portfolio.


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Emma London

Emma London

Energetic journalist and broadcaster. Contributing editor. My dream is to have dinner with Richard Branson, Ratan Tata, & Elon Musk. Champagne connoisseur. NYU alumna and Yoga teacher.
Emma London

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