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CEO Advisory

CEO Advisory

Four Prehistoric Leadership Capabilities for Today’s CEO

Anthropology might not be a subject that you find on a typical CEO’s ‘to-do’ list. Would this change if our CEO could see how their effective leadership techniques have directly evolved from leaders in the past? What else can their predecessors teach them about being a better leader? The study...
CEO Advisory

Native Advertising: What You Need to Know

Native advertising is quickly becoming the advertising method of choice for e-commerce businesses. Native ads not only receive 53 percent more views than traditional display ads, but have found they increase purchase intent by 18%. For many businesses, both e-comm and otherwise, the switch to native advertising is crucial in...
CEO Advisory

Contentworks On Business Equality In 2019

Amid a social media backdrop of #equalpayforequalwork, #heforshe, and #equalityforall, leading content marketing agency Contentworks reaffirms its commitment to business equality in 2019.  With a passion for promoting equality, the team has renewed its commitment to non-profit organisation Room to Read in a move that promotes global literacy. The company...
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