CEO Advisory

Getting the right people in the door, whether a physical or a virtual door, isn’t a walk in the park. There is no magic button you can push and traffic automatically flows to your website. It takes effort, time, and sometimes money to attract the right audience and customers to...

For business owners, there are few financial tools as useful as a good business credit card. Business credit cards have some advantages over personal credit cards when it comes to covering work-related expenses. One way that business and personal cards are similar, however, is that you’ll need to decide whether...

Are you a business owner? Do you reside in Albuquerque? If you answered yes to the two questions, then this article is for you. Specifically, should you seek new construction, or a townhome that caters to your business real estate demands, there are really exquisite offers for you with Albuquerque...

We’ve all heard the saying “it's not what you say it's how you say it”. It refers to someone who has upset or offended another person through how they’ve delivered a message. While the message itself might be helpful and relevant, the approach isn’t appropriate and creates an unintended reaction....

Everywhere you look, you’re seeing more and more brands employ storytelling in their marketing. But don’t let that fool you into thinking that storytelling is some kind of passing trend in branding. Storytelling is here to stay – and you need to be implementing it in your marketing methods. Neuroscientists...

Your website's framework is the application or software that helps you develop it. Web frameworks simplify the process of building a webpage. They're available for both front-end and back-end design, so you can use these programs to customize your site in various ways. There are many website frameworks available, each...

While initialisms are found on ancient Roman coins, acronyms didn’t start to appear until the 20th Century. According to the New York Times Magazine the word acronym itself wasn’t coined in English until 1943. Yet, for a relatively new concept it seems like we are drowning in a sea of...

High achievers, by definition, thrive on achieving. They are driven and ambitious. They are the game changers in our businesses and industries; the role models people look up to. The downside is that high achievers are often caught up in a negative cycle of conflict. They deal with a unique...

Amazon is the biggest marketplace in the world. It sells everything everywhere. It opens up the whole world for sellers on its marketplace. However, Amazon is primarily a customer focused business, it wants to provide products to customers at low prices. They have the appetite to take risks, burn cash,...

In January 2019, CNBC cited the findings of a Conference Board Study of 800 CEOs that revealed the top three things CEOs worry about most: 1) Attracting and Retaining Top Talent; 2) Creating New Business Models Because of Disruptive Technologies; and, 3) Developing Next Generation Leaders.  If you think about...