Dr. Salla Vijay Kumar

Dr. Salla Vijay Kumar, is senior lecturer at Institute of Hotel Management (IHM) Ahmedabad, widely considered to be one of the India's best hospitality and hotel management schools. He holds a Ph.D. in Management from Kadi Sarva Vishwavidyalaya (KSV), an M.Phil from Madurai Kamaraj University (MKU), and a B.Sc. (H & H.A.) degree from IGNOU from Institute of Hotel Management (IHM) Ahmedabad. He has 5 years of International & National industrial exposure at Holiday Inn, Ahmedabad, Baisan International, Bahrain, and Sarovar Group, Ahmedabad, and teaching at Baisan Institute of Hotel Management, Bahrain; he is serving IHM Ahmedabad since 2002.

Dr. Salla Vijay Kumar is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.

CEO Agenda

Food Rainbow: Color Affairs

CEO AgendaDr. Salla Vijay Kumar

Food comes in various shapes, sizes, flavors, taste, aroma, appearance, odor, hardness, crispiness and colors. Often reminds us of the microscopic bacteria of a few micrometers in size. While on the other hand we have red wood trees of California of more than 100 meters. Life also ranges from colorless...

CEO Advisory

Food For Thought: Let’s Talk About What We’re Eating

CEO AdvisoryDr. Salla Vijay Kumar

The health and wellness food market has seen a considerable growth in recent years. The new socialistic trend is health conscious diet mentality. The marketing strategy of food-related companies, therefore, is on the run to impress, convince and lead the concerned people towards healthy eating slogans. Every time with a...

Education and Career

Drivers in Retaining Hotel Employees – A Case Study

Education and CareerDr. Salla Vijay Kumar

With India capturing the attention of the world, the dynamics of India’s domestic and international markets and the implications for its hotel industry have been explored. The airline industry has paved the way for the improved infrastructure needed by India to ensure future tourism growth. Domestic tourism explodes. To put...

CEO Agenda

Performance Resilience: Methods For Managing And Sustaining Energy For Optimal Performance

CEO AgendaDr. Salla Vijay Kumar

The earth doesn’t seem the same when you look at it from 30,000 feet above sea level. The mounting evidence of vivid swirls, plight and habitat of daily life are lost, but it is spectacular to see our existence on the ground. In good light I draw a similarity index...

Education and Career

Desi-gn Foodie Capitals (With special reference to India)

Education and CareerDr. Salla Vijay Kumar

Where do you really, really want to visit? Where have you always wanted to explore? What have you always dreamt of doing? If one really wants to imagine, I reason, one should begin by encircling oneself with taste and aroma; in search of treasure (not to diminish the zeal) for...

Education and Career

SILVER TOURISM IS THE FUTURE

Education and CareerDr. Salla Vijay Kumar

The population worldwide is showing an ageing tendency, both in developed and developing countries. To bolster the old age or senior travelers, the tourism stakeholders need to scout themselves. It is going to be a big leap for us because they are all starting out. We are simultaneously talking about...

Education and Career

Keep One Eye On The Polymorphism: Explaining Employees’ Behavioral Reaction

Education and CareerDr. Salla Vijay Kumar

This topic popped up when I was asked to work on my research methodology for manpower management thesis and their retention identity in modern hospitality sphere. The context is definitely rooted being a human driven enterprise. These capitals of the hospitality brigade are of the belief that their job has...

Education and Career

PRO EMPLOYEE RETENTION

Education and CareerDr. Salla Vijay Kumar

There are many times in life that you never get to see that some known most of the times own parents have ever hopped in their professional career, have never seen him /her change -0 at dawn, at dusk, night time, noon, at 10, at 30 and finally at 60....

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