C-Suite AdvisoryC-Suite Lifestyle

Equal Opportunities To Become Unequal In The Tourism Industry

Taj Mahal, Agra, India

Tourism in India seems a robust growth. With the boom in tourism, the trade has adopted multipronged approaches to sustain this growth. There is also focused emphasis for product development and strengthening tourism infrastructure.

To sustain the hanging demand of the new generation tourists, priority should be given to redesign the experience of the tourists through greater organization and provision of civic facilities, increased emphasis on branding and focused marketing of tourism products, positioning specially India as a high-value destination in new markets.

Over the past few decades, the Indian Diaspora has formed a significant portion of immigrant populations in western countries such as the United States and Canada. With a win though, it sought to be the most professional opportunity for qualified Indians; internal customers. Technically the geographical migration of labor from one country to another is known as the brain drain. They take with them the skills and knowledge that they have acquired in their home country. Draining their services contributing towards the development of the country; that promises a far higher standard of living in return for their skills.

To accelerate the development of tourism human capital in the country, the emphasis is laid on Skill development schemes by the Government. The objectives of the scheme are:

I. To provide vocational training to school leavers, existing workers, ITI graduates etc. to improve their employability by optimally utilizing the infrastructure available in Govt., private institutions and the Industry. Existing skills of the persons can also be tested and certified under this scheme.

II. To build capacity in the area of development of competency standards, course curricula, learning material and assessment standards in the country.

We have a difficult group but an interesting one to handle in the Indian Hospitality Industry. The 21st century has witnessed a change in the brain drain pattern wherein the Indian Employers have started to do everything to retain talent. These companies gained the reputation of global hub to absorb India’s skilled labor in. Secondly, it is important to work in an environment that offers a tremendous scope of growth at all levels- personal, professional, social and Indian economy. Industry is hopeful for future growth thereby creating employment opportunities for the trained or ready to deliver service staff. Hospitality industry is evolving to newer shores customized to understand the various perspectives of the work force that encounters the competitive challenge with performance management system and customers’ satisfaction.

The seasonality of the business has some strategic experiments and results that confuse the management to employ the right number of employees in hotels. This is one of the main reasons why it is the need of the hour as company’s responsibility to make sure that the bonafide manpower is aware of what is going on in the firm and do their job. The prescription is the therapy of a complete satiety package of the intrinsic and the extrinsic parameters of the individual delectable organization’s composite goal accomplishment, because your work at your work area is of utmost importance – effective and efficient.

    “The difference between loyalty and lethargy is productivity” (Peak, 1996). The manpower situation in Indian Hospitality industry suffers high attrition and low on retention. The current supply of skilled trained manpower is estimated to be a very dismal of 8.92 % to the total requirement as per study carried out by Ministry of tourism. The study anticipates widening gap towards 2016-17. Sources of attrition to be addressed and retention strategies practiced through Customer Satisfaction, Motivation – a means to enhance productivity, Training needs, Married to the job, Understanding customer’s righteousness, Festivity enhanced team spirit, Formal customer satisfaction measures, Re-skilling HR through technology, Bridging HR through internal certification courses, Tutoring HR towards customer- oriented approach (Mathur, Sharma & Bhutani, 2011), Combating stress at the workplace , Internship impetus, Full-time engagement , Encouraging innovativeness, Intra company networking is essential, Decentralization encourages experimentation, Frequent get-togethers of HRD staff and periodic surveys is useful, Process orientation should be strengthened, Entrepreneurship for smaller organizations, Strengthening HRD service sector – Indian Hospitality.

The inconsistency acknowledged; reinventing ourselves becomes an ongoing allure and a standing workittude on our daily things-to-do list.  The stipulated work quotient entrusted to us is measurement not of the skill or individual, but the activity output refreshed with a post appraisal slump. Taking the self-assurance, self-assignment, self-assessment test you can draw to the conclusion that you are partly competing with the system through your talented edge towards complete set-up of endeavors and partly making your own domain, or presence in the operational design to enhance the goodwill and brand value along with better industrial health and professional hospitality concern; thereby reduce the chances of attrition understanding trained skilled , semi skilled and to-be-skilled manpower as a resource in a properly executed quality standard to influence public perception, thereby building a Sustainable incredible India.

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Dr. Salla Vijay Kumar
Dr. Salla Vijay Kumar, is senior lecturer at Institute of Hotel Management (IHM) Ahmedabad, widely considered to be one of the India's best hospitality and hotel management schools. He holds a Ph.D. in Management from Kadi Sarva Vishwavidyalaya (KSV), an M.Phil from Madurai Kamaraj University (MKU), and a B.Sc. (H & H.A.) degree from IGNOU from Institute of Hotel Management (IHM) Ahmedabad. He has 5 years of International & National industrial exposure at Holiday Inn, Ahmedabad, Baisan International, Bahrain, and Sarovar Group, Ahmedabad, and teaching at Baisan Institute of Hotel Management, Bahrain; he is serving IHM Ahmedabad since 2002.

Dr. Salla Vijay Kumar is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.