Salla Vijay Kumar, is senior lecturer at Institute of Hotel Management Ahmedabad (IHMA), widely considered to be one of the India's best hospitality and hotel management schools. Salla Vijay is pursuing his Ph.D. in Management from Kadi Sarva University, Gandhinagar, Gujarat after M.Phil from Madurai Kamaraj University (MKU), Madurai and B.Sc. (H & H.A.) degree from IGNOU from Institute of Hotel Management, Ahmedabad. He has 5 years of International & National industrial exposure at Holiday Inn, Ahmedabad, Baisan International, Bahrain and Sarovar Group, Ahmedabad and teaching at Baisan Institute of Hotel Management, Bahrain; he is serving IHM Ahmedabad since 2002. Salla Vijay Kumar is an opinion columnist for the CEOWORLD magazine. Follow him on LinkedIn.