Dr. Gleb Tsipursky

Dr. Gleb Tsipursky, P.h.D, is the CEO of the boutique future-of-work consultancy Disaster Avoidance Experts. He is the best-selling author of seven books, including Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. His expertise comes from over 20 years of consulting for Fortune 500 companies from Aflac to Xerox and over 15 years in academia as a behavioral scientist at UNC-Chapel Hill and Ohio State.

Dr. Gleb Tsipursky is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website.

Executive Insider

How Normalcy Bias Led Boeing to Crash Into Disaster

Executive InsiderDr. Gleb Tsipursky

Due to the grounding of its 737 Max airplane following 2 deadly crashes that killed 346 people, Boeing lost $5 billion in direct revenue by the summer of 2019. The overall losses - ranging from damage to the brand to losing customers - were valued by investors at over $25...

CEO Insider

How Effective Decision Making During the Pandemic Can Make or Break Your Executive Career

CEO InsiderDr. Gleb Tsipursky

In this troubled time of the COVID-19 coronavirus pandemic, making wise career decisions is more important than ever before. To make good decisions, you need to ask the right questions. The answers may feel uncomfortable, and it’s critically important to sit with this discomfort and face it fully, rather than...

CEO Insider

How to Prevent Failure in Working From Home to Address the Covid-19 Coronavirus Pandemic

CEO InsiderDr. Gleb Tsipursky

So many companies are shifting their employees to working from home to address the Covid-19 coronavirus pandemic. Yet they’re not considering the potential disasters that can occur as a result of this transition. An example of this is what one of my coaching clients experienced a few months before the...

CEO Advisory

How to Prevent Negotiation Disasters

CEO AdvisoryDr. Gleb Tsipursky

Negotiators, even professional ones, make surprisingly many wrong decisions that doom negotiations that should have succeeded. Many of these mistakes relate to overestimating how well they can read the feelings and thoughts of other parties in the negotiation, as well as the extent to which the other party can read...

Executive Insider

Do Smart Leaders Trust Their Gut?

Executive InsiderDr. Gleb Tsipursky

Let’s say you’re interviewing a new applicant for a job and you feel something is off. You can’t quite put your finger on it, but you’re a bit uncomfortable with this person. She says all the right things, her resume is great, she’d be a perfect hire for this job...

CEO Agenda

The Danger of SWOT Analysis

CEO AgendaDr. Gleb Tsipursky

In the context of our increasingly disrupted, globalizing, and multicultural world, leaders greatly appreciate the security and comfort of clear-cut strategic plans for the future. After all, following our in-the-moment intuitions frequently leads to business disasters, and strategic plans help prevent such problems. Tragically, popular strategic business analyses meant to...

CEO Advisory

How to Handle Colleagues Who Deny Reality

CEO AdvisoryDr. Gleb Tsipursky

Up means down and down means up — We’ve all had colleagues who make it a practice of denying what we know is real. It happens in politics, science, business and anywhere: people whose beliefs are a million miles away from reality. Bad enough that they distort truths, but they...

CEO Advisory

8 Steps to Making Better Business Decisions ( Hint: Don’t Go with Your Gut)

CEO AdvisoryDr. Gleb Tsipursky

History’s headlines are filled with examples of companies brought to their knees by bad decision making. Decca Records famously turned down the Beatles. Motorola chose not to make smartphones. Elon Musk tweeted about taking Uber private and plummeted his company into chaos. Boeing’s leadership made some terrible decisions to cover...

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