In the tough-as-nails corner offices of the B2B world, thought leadership was once dismissed as a soft skill — nice to have, but inconsequential relative to the bottom line. However, a recent report from LinkedIn and Edelman (“Executive Thought Leadership and B2B Demand Generation”) illuminates thought leadership as one of...

Forward-thinking CEOs have long understood the organizational and personal value of being thought leaders. Now research, via Edelman and LinkedIn, quantifies how absolutely essential that has become for attracting new business opportunities, with 41% of CEOs reporting that they include companies in Requests for Proposal specifically because of their thought...