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CEOWORLD magazine - Archive in Andrew Witkin

Andrew Witkin

Andrew Witkin

As the founder and president of StickerYou, Andrew Witkin believes in the enormous power of customization. With over a decade of StickerYou success, he is one of Canada’s leading experts in e-commerce, customization, startups, marketing and the tech economy. He is a graduate of Dalhousie University and holds an MBA from the Schulich School of Business, York University. Witkin has previously served as VP North American Licensing for Nelvana/Corus Entertainment and Director of Marketing for MegaBrands/Mattel. Andrew is an opinion columnist for the CEOWORLD magazine.
CEO Insider

Five Ways Social Media is Ruining Your Business

CEO InsiderAndrew Witkin
Posting random things on your favourite social platforms doesn’t make you a social media marketer. While social media is a great marketing tool, it, like other great tools, can be misused and cut a business right down to size. Instead of meeting your goals (engagement, conversions or brand awareness), you...
Social Media
CEO Insider

5 Ways to Optimize a Social Media Strategy

CEO InsiderAndrew Witkin
Social media is always changing. From algorithm launches to new trends and interface redesigns, it’s important to stay up-to-date with the latest social media changes to maximize marketing efforts. For example, Facebook announced three major changes that will be rolling out within the next year. These changes include a completely...
Office Meeting
CEO Advisory

5 Tips for Powerful Brand Storytelling

CEO AdvisoryAndrew Witkin
Everywhere you look, you’re seeing more and more brands employ storytelling in their marketing. But don’t let that fool you into thinking that storytelling is some kind of passing trend in branding. Storytelling is here to stay – and you need to be implementing it in your marketing methods. Neuroscientists...
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