Andrew Witkin

As the founder and president of StickerYou, Andrew Witkin believes in the enormous power of customization. With over a decade of StickerYou success, he is one of Canada’s leading experts in e-commerce, customization, startups, marketing and the tech economy. He is a graduate of Dalhousie University and holds an MBA from the Schulich School of Business, York University. Witkin has previously served as VP North American Licensing for Nelvana/Corus Entertainment and Director of Marketing for MegaBrands/Mattel. Andrew is an opinion columnist for the CEOWORLD magazine.

CEO Insider

Five Ways Social Media is Ruining Your Business

CEO InsiderAndrew Witkin

Posting random things on your favourite social platforms doesn’t make you a social media marketer. While social media is a great marketing tool, it, like other great tools, can be misused and cut a business right down to size. Instead of meeting your goals (engagement, conversions or brand awareness), you...

CEO Advisory

Experiential Marketing Trends To Look For In 2020

CEO AdvisoryAndrew Witkin

Millennials live in a mobile-first world where pictures can be retouched in seconds and reshared on multiple social media platforms. Video advertisements are being shortened to keep customers engaged and typical marketing methods aren’t receiving the same returns. Experiential marketing events are the only events that saw a rise in...

Executive Insider

How to Maximize Experiential Marketing Initiatives

Executive InsiderAndrew Witkin

More and more, customers are growing jaded and bored with typical marketing methods. If you really want to capture their attention, you need to get off their screens and off the page, and meet them where they really are, in the real world. This is where experiential marketing initiatives come...

CEO Agenda

5 Ways Brands Get Experiential Marketing Wrong

CEO AgendaAndrew Witkin

Experiential marketing is the new black. Every brand, it seems, is getting in on the game. Though the benefits of a successful experiential marketing campaign are substantial, so is the hit if the campaign fails. According to a study by ZenDesk, 95 percent of customers who had a bad experience...

CEO Insider

Experiential Marketing: Is it the Right Choice for Your Business?

CEO InsiderAndrew Witkin

In today’s media landscape, traditional forms of advertising are giving way to new and innovative ways to reach consumers. The latest evolution of advertising is experience marketing or engagement marketing. It’s a hot topic, and major brands are leveraging experiential marketing in unique ways that are going viral and building...

CEO Insider

Unboxing: Tips To Make It Work For Your Brand

CEO InsiderAndrew Witkin

Marketing today is an effort to connect with the consumer in a meaningful, authentic way, and to inspire feelings of trust and loyalty to a brand. Many brands pay close attention to this goal at every step of the purchase funnel, but often leave off at the final step: unboxing....

Social Media Influencers vlogger recording cooking

Lifestyle and Travel

Working with Social Media Influencers: Is It Worth It for Your Business?

Lifestyle and TravelAndrew Witkin

Celebrity endorsements have been around for generations. After all, associating your product with a face consumers recognize and trust affords you obvious advantages. But influencer marketing is a bit different — and has radically changed the game for marketing teams in recent years. Influencer marketing involves personalities who've garnered large...

CEO Insider

5 Ways to Optimize a Social Media Strategy

CEO InsiderAndrew Witkin

Social media is always changing. From algorithm launches to new trends and interface redesigns, it’s important to stay up-to-date with the latest social media changes to maximize marketing efforts. For example, Facebook announced three major changes that will be rolling out within the next year. These changes include a completely...

CEO Advisory

5 Tips for Powerful Brand Storytelling

CEO AdvisoryAndrew Witkin

Everywhere you look, you’re seeing more and more brands employ storytelling in their marketing. But don’t let that fool you into thinking that storytelling is some kind of passing trend in branding. Storytelling is here to stay – and you need to be implementing it in your marketing methods. Neuroscientists...

CEO Advisory

How to Craft the Origin Story of your Brand

CEO AdvisoryAndrew Witkin

Throughout all eras and all cultures around the world, people have always told stories. Storytelling is a key part of what makes us human, and research suggests we tell stories to help foster cooperation, enforce social norms and build trust and empathy. This ingrained evolutionary need to hear a good...

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Andrew Witkin

Five Ways Social Media is Ruining Your Business

Experiential Marketing Trends To Look For In 2020

How to Maximize Experiential Marketing Initiatives

5 Ways Brands Get Experiential Marketing Wrong

Experiential Marketing: Is it the Right Choice for Your Business?

Unboxing: Tips To Make It Work For Your Brand

Working with Social Media Influencers: Is It Worth It for Your Business?

5 Ways to Optimize a Social Media Strategy

5 Tips for Powerful Brand Storytelling

How to Craft the Origin Story of your Brand

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