Korea Ginseng Corp. Expands Global Presence with Strong Red Ginseng Sales in 2024

Korea Ginseng Corp. (KGC), a leading manufacturer of ginseng products, announced on Monday that it exported 260 products under its red ginseng brand, JungKwanJang, to nearly 40 countries in 2024.

Among its offerings, EveryTime Original emerged as the best-selling product, with sales in China rising by 44% compared to the previous year. In response to evolving consumer preferences, KGC expanded its product range to cater to smaller households and implemented targeted marketing campaigns for seasonal events.

In Taiwan, the company strengthened its market presence by introducing flagship products on major retail platforms, including Costco, PX Mart, and Momo. In Southeast Asia, KGC positioned EveryTime as a fatigue-relief solution, promoting it as an ideal Lunar New Year gift for parents and friends in Vietnam and Malaysia.

KGC also made significant progress in the U.S. market by launching EveryTime at the Sprouts Farmers Market premium grocery chain in June 2024. This strategic expansion contributed to a threefold increase in export sales to the U.S. compared to 2023.

A KGC representative explained that the company’s focus on promoting “easy and healthy” solutions that align with modern lifestyles had transformed EveryTime into a globally recognized K-health brand embraced by international consumers. The company further stated that it remains committed to developing a diverse range of products and expanding its global supply chain, with the goal of establishing itself as a leading global health brand.

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