The use of vending machines is on the rise in Thailand, with 58% of Thai consumers indicating a preference for purchasing goods from these machines, according to a survey released on Thursday by market research firm Market Buzzz.
Conducted between October 2 and November 7, the survey polled 977 Thai consumers nationwide and revealed that 56% had made purchases from vending machines within the past month. Among these, 28% reported buying from vending machines weekly, while 13% used them daily.
The findings highlighted convenience as the leading reason for this preference, with 72% of respondents citing it as a key factor. Time-saving benefits (50%), the availability of ready-to-purchase goods (43%), and diverse payment options (27%) were also significant motivators. Despite challenges related to location, product selection, and inventory, 58% of participants expressed an intent to continue using vending machines in the future.
Beverages emerged as the most purchased items from vending machines, accounting for 92% of transactions, followed by food and snacks at 34% and milk or dairy products at 26%. The survey also observed that demand for beverages, such as tea, coffee, soft drinks, juice, and mineral water, peaked from morning to noon. In contrast, consumer interest shifted to instant noodles in the evening, leading to a decline in beverage sales later in the day.
Market Buzzz CEO Grant Bertoli commented that vending machines cater well to the demand for accessible, preferred products among Thai consumers. However, he noted that for the industry to reach its full potential, operators must address factors such as strategic placement, product availability, shelf life, and payment options.
Bertoli emphasized that businesses capable of adapting their offerings to changing consumer needs would likely thrive in the expanding vending machine market in Thailand.
| GDP (nominal) | Capital | Head of State | Head of Government | GDP (nominal) per capita | GDP (PPP) | GDP (PPP) | GDP (PPP) per capita |
|---|---|---|---|---|---|---|---|
| Thailand | Bangkok | Maha Vajiralongkorn | Srettha Thavisin | 512.193 | 7.298 | 1.578.452 | 22.491 |
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