In 2024, Julius Baer has reported a 12% increase in assets under management, reaching 480 billion Swiss francs, thanks to substantial net new money inflows across key global markets. Between July and October, the bank saw net new money flows amounting to 7.5 billion francs. Although a major transaction boosting these figures was reversed in November, the bank still managed to sustain a solid annualized growth rate of 4.2%, even after accounting for the reversal. These figures highlight the bank’s solid international presence, with significant contributions from Europe, Asia, and the Middle East.
This success aligns with Julius Baer’s ongoing strategy to enhance client services, which included hiring 46 new relationship managers, bringing the total to 1,389. Additionally, a decrease in client deleveraging suggests improved client financial strategies, setting a positive stage for incoming CEO Stefan Bollinger, who is set to take over in January 2025.
The bank’s growth demonstrates the strength of its international strategy, which has successfully captured inflows from major markets like the UK, Germany, Singapore, India, and the UAE. This trend underscores a broader movement among financial institutions to diversify across global markets, compensating for challenges faced in traditional sectors. Julius Baer’s approach may inspire confidence among investors, highlighting the benefits of diversification and active client engagement as indicators of stability and future growth in these regions.
As Julius Baer continues to expand its client management services and strengthen its global reach, the bank is setting a new benchmark in the private banking sector. Its strategic focus on enlarging client service teams and enhancing financial resilience reflects a global shift towards more client-focused services in the financial industry.
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