AI Set to Drive Transformation in GCC as UnifyApps Secures Major Funding

Artificial Intelligence (AI) is on track to revolutionize industries globally, unlocking vast potential for economic growth, efficiency, and innovation by automating processes, generating insights, and enabling new forms of interaction. Generative AI, in particular, presents a unique opportunity to reshape sectors worldwide.

In the Gulf Cooperation Council (GCC) region, where economic diversification and innovation are critical priorities, the transformative impact of AI is especially profound. A recent McKinsey report estimates that generative AI alone could contribute as much as $35 billion annually to the GCC’s non-oil GDP, underscoring AI’s potential to accelerate growth and reduce dependence on oil. This commitment positions the GCC as a forward-thinking leader, embracing AI to foster sustainable, technology-led growth and setting an example for future-ready economies globally.

Reflecting this momentum, a recent investment from ICONIQ Growth in UnifyApps—a platform designed to optimize enterprise workflows through AI—signals a significant advance in harnessing AI’s power for economic growth. UnifyApps announced it had closed a $20 million Series A funding round led by ICONIQ Growth, with support from existing investors such as Elevation Capital. This funding brings UnifyApps’ total raised to $31 million, which will fuel its mission to bring the benefits of AI across all departments via its Unified Enterprise AI Agent platform.

Following the investment, Matt Jacobson, General Partner at ICONIQ Growth, joined UnifyApps’ board, bringing valuable strategic guidance. CEO and co-founder of UnifyApps, Pavitar Singh, expressed appreciation for the partnership with ICONIQ Growth, describing the team as unparalleled in their expertise to elevate emerging SaaS leaders. He emphasized that ICONIQ’s network and support would be pivotal in scaling UnifyApps’ AI agent platform to enterprises worldwide.

Jacobson highlighted UnifyApps’ comprehensive approach to building trusted AI agents, noting that by integrating every data source and application to serve specific enterprise needs, the platform enables AI to orchestrate work effectively. He reaffirmed ICONIQ’s confidence in Singh’s understanding of enterprise data challenges and the critical role of AI in addressing fragmentation and delivering transformative outcomes.

UnifyApps’ platform uses generative AI to automate workflows, unify data sources, and streamline decision-making, empowering businesses to operate more efficiently and adapt to the fast-evolving digital landscape.

For the GCC, this partnership exemplifies the region’s dedication to economic diversification through technology. As GCC governments prioritize AI and innovation, UnifyApps is positioned to play a key role in supporting national ambitions for sustainable growth with scalable AI solutions.

This collaboration with ICONIQ Growth cements UnifyApps’ potential to lead AI-driven transformation for enterprises across the GCC and beyond. For businesses in the region, the message is clear: AI is a defining force reshaping the future, and platforms like UnifyApps offer unprecedented opportunities in the new digital age.

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