Matt Schissler’s Blueprint for Success: Setting Purposeful Business Objectives

In the dynamic world of entrepreneurship, setting clear and purposeful business objectives is essential for long-term success. Matt Schissler, a founder of GHS Investments, a seasoned entrepreneur with a track record of leading ventures across various industries, and a member of numerous Boards of Directors and Advisory Boards in various sectors, has developed a blueprint for setting business objectives that not only drive growth but also foster sustainability.

His insights, drawn from years of hands-on experience, provide a valuable roadmap for both seasoned executives and aspiring entrepreneurs.

1. Start with the “Why”
   Schissler emphasizes the importance of understanding the core purpose behind every business objective. This “why” should align with the company’s mission and values, ensuring that every goal serves a broader, more meaningful purpose. Schissler argues that a clear sense of purpose motivates teams and clarifies decision-making. Before setting any objective, ask yourself: What is the ultimate reason for pursuing this goal? How does it contribute to the company’s vision?
2. SMART Goals: The Foundation of Purposeful Objectives
   Schissler is a proponent of the SMART goal-setting framework—Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to this structure, businesses can create objectives that are not only clear but also actionable. He highlights the importance of breaking down large and ambitious goals into smaller, manageable tasks, allowing teams to track progress effectively.

   For example, instead of setting a vague goal like “increase sales,” Schissler suggests refining it to something more concrete: “Increase quarterly sales by 15% through targeted marketing campaigns aimed at new customer segments.” This refined objective is measurable and aligned with the company’s overarching strategy.

3. Record and Measure
   Another key element of Matthew L Schissler’s blueprint is recording the objectives (writing/typing them) and hold yourself to account on meeting those goals. He stresses that successful individuals and teams thrive when everyone, from leadership to entry-level employees, takes ownership of their part in achieving the company’s goals. By assigning responsibility for specific objectives, teams become more engaged and invested in the outcome.

   To facilitate this, Schissler advocates for regular progress checks and open communication. This ensures that teams stay aligned and can quickly address any obstacles that may arise. Moreover, it creates a culture of continuous improvement, where individuals are encouraged to learn from both successes and setbacks.

4. Adapt and Evolve
   In today’s fast-paced business environment, Schissler understands that flexibility is key. While setting long-term objectives is important, he advises companies to remain agile and prepare to pivot when necessary. Market conditions, customer needs, and industry trends are constantly evolving, and businesses that fail to adapt risk being left behind.

   Matt encourages leaders to regularly review and reassess their objectives, ensuring they remain relevant and achievable. He also advocates for a data-driven approach, using analytics and performance metrics to inform decisions and adjust strategies as needed.

5. Incorporate Social Responsibility
   One of the most forward-thinking aspects of Matt Schissler’s blueprint is the integration of social responsibility into business objectives. He believes businesses today must go beyond profit-making and consider their impact on the community and environment. By setting objectives that include sustainability goals or initiatives that give back to society, companies can foster a positive brand image and create long-term value.
6. Celebrate Milestones
   Finally, Schissler reminds businesses to celebrate their achievements, both big and small. Recognizing milestones not only boosts morale but also reinforces a culture of success. Celebrating progress keeps teams motivated and focused on the end goal, creating momentum for future objectives.

Conclusion

Matt Schissler’s blueprint for setting purposeful business objectives provides a practical and actionable guide for entrepreneurs and business leaders alike. By focusing on the “why,” adhering to the SMART framework, fostering accountability, staying adaptable, incorporating social responsibility, and celebrating successes, businesses can navigate the complexities of today’s market with confidence and clarity. Schissler’s approach serves as a testament to the power of purposeful objectives in driving sustainable business success.