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CEOWORLD magazine - Latest - CEO Opinions - How to Select The Right Insurance Benefit System as a Healthcare Executive

CEO Opinions

How to Select The Right Insurance Benefit System as a Healthcare Executive

Doctor

Healthcare providers need to automate insurance verification processes. There are two major ways to get one of these systems: either design it internally or work with a specialist provider, and each approach has unique benefits and drawbacks.

The healthcare sector is heavily impacted by mistakes and inefficiencies in insurance verification, which result in $262 billion in denials each year. A failed claim often results in additional fees of $30 to $71. Despite the fact that 66% of rejected claims are recoverable, an astounding 65% of them are never revised. Conventional techniques such as human labor, paper and clipboard, and outdated digital and OCR systems are insufficient. OCR systems frequently have poor success rates (about 60%), whereas manual methods have an error rate of 4.2%. The necessity for a contemporary solution that can increase accuracy and efficiency is highlighted by the time and resources wasted by these antiquated techniques.

The initial outlay for developing an internal system can range from $1,000,000 to $5,000,000. Three times the initial deployment cost might be incurred in lifetime costs, which include maintenance, updates, and improvements. These costs are increased by infrastructure, team members, training, and upskilling.

In addition, knowledge of AI models, OCR, HIPAA EDI X12, HL7, web services, RPA, and conversational AI are needed to construct an AI-enabled insurance capture and benefit verification system. Furthermore, it is essential to adhere to regulatory control and use specific data encryption techniques. The system needs to be updated frequently and AI models need to be retrained in order to accommodate the shifting payer and plan landscape.

Moreover, there are a lot of dangers associated with developing an internal solution, such as high development complexity, considerable upfront and lifetime expenses, and possible delays in delivery. There is a chance of data breaches or verification errors, and the procedure may take years. There is a risk to the company’s reputation since, following a data breach, 46% of businesses lose their reputation and 57% of clients cease doing business with them.

Building your own system has ownership and customization as its main benefits. Customized processes are possible with proprietary software in order to accomplish certain goals. For many firms, this alternative is less practical due to the associated risks and expensive expenses.

There are transaction fees and API subscriptions when buying a pre-made solution. Still, these costs are usually less than starting from scratch with a new system. Beyond integration know-how, not much technical knowledge is needed because the provider takes care of the intricacies.

The biggest risk is trying to find a reliable vendor. The effectiveness of the system may be impacted if the selected partner falls short of expectations in terms of responsiveness or speed. However, purchasing a solution offers many advantages. Up to 60% less money is spent on support when upkeep, upgrades, and repairs are handled by a committed group of software developers. There is no need for significant development work, meaning that overall expenses are cheaper. The speedy implementation saves time and resources by enabling instant insurance verification. Office workers will find the system easy to use, as it eliminates tedious procedures and has the potential to save up to $14,560 per employee yearly.

Some businesses provide a strong option that combines the benefits of purchasing and building. Their AI model guarantees quick and accurate verification because it was trained on over 4,000 payers and 20,000 plans by domain experts. This method achieves a 98.5% payer identification rate by validating and verifying data in less than five seconds. In addition to extracting data, the system instantly maps it to the payer and plan types in the EMR/RCM. It can process a wide range of formats, such as screenshots from phones, paper printouts, online wallet photos, lab requisition forms, and referral letters.

To increase productivity, these businesses can make automated calls to payers and secondary/primary callers. It has a wide feature set, is flexible, and is future-proof. Businesses that use these organizations/companies to automate insurance card capture and verification can save between 40% and 60% on expenses.

The organization’s resources, technological aptitude, and risk tolerance will determine whether to construct an internal insurance verification system or purchase a ready-made solution. Though it is expensive, hard, and fraught with danger, building a system offers ownership and customization. Purchasing a system has low technical requirements, is affordable, easy to use, and can be implemented quickly. Some companies offer a compelling solution that combines the advantages of both strategies with its cutting-edge AI-powered system, making it a desirable alternative for healthcare providers trying to streamline their insurance verification procedures.


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CEOWORLD magazine - Latest - CEO Opinions - How to Select The Right Insurance Benefit System as a Healthcare Executive
Brian Wallace
Brian Wallace is the Founder and President of NowSourcing, an industry-leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019-present


Brian Wallace is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.