A recent survey by Pure Telecom reveals that 60% of Irish adults under 35 aspire to become social media influencers for income. Overall, 48% of the adult population would consider this career path.
The study, part of Pure Telecom’s Connected Lives survey conducted by Censuswide, explored social media usage and attitudes towards influencers in Ireland. Among full-time employees interested in influencing, 56% believe they could earn more as influencers than in their current jobs. This translates to 27% of full-time workers in Ireland thinking they could boost their income through influencing.
The survey also highlighted the impact of influencers on consumer behavior. About 44% of social media users admit that influencers affect their purchasing decisions. This influence is most pronounced among Generation Z (aged 26 and younger), with over half (54%) acknowledging it. The impact decreases with age but remains significant, with 34% of Baby Boomers (aged 59-77) admitting to being swayed by influencers.
Interest in social media influencing is driven by personal interest (49%) and the allure of free products and services (32%). Conversely, lack of interest (38%), doubts about their ability (37%), privacy concerns, and public scrutiny (30%) deter others from pursuing this career.
The survey found that Ireland is a nation of active social media users, with nearly half (45%) posting at least once a week. Daily posts are made by over one in ten (12%), and Baby Boomers are the most frequent daily posters at 16%.
However, frequent posting has its drawbacks. Almost half (47%) of social media users mute others due to annoying posts. Friends (32%) and family members (21%) are common targets for muting. Extreme cases have led to 10% ending friendships and 5% ending romantic relationships over social media posts.
Paul Connell, CEO of Pure Telecom, noted that online influencing has become a mainstream career option as digital natives mature into working adults. With increased connectivity, people seek tips and inspiration from influencers on various aspects of life, from self-improvement to entertainment.
| GDP (nominal) | Capital | Head of State | Head of Government | GDP (nominal) per capita | GDP (PPP) | GDP (PPP) | GDP (PPP) per capita |
|---|---|---|---|---|---|---|---|
| Ireland | Dublin | Michael Daniel Higgins | Simon Harris | 589.569 | 112.248 | 722.929 | 137.638 |
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