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Thursday, May 22, 2025
CEOWORLD magazine - Archive in Heidi Farris

Heidi Farris

Heidi Farris

As CEO and board director of ActivTrak, Heidi Farris leads the company’s strategy focused on growing market share in the enterprise workforce analytics space and building on the success of its award-winning high-velocity business model.
She brings four years of experience as COO to the role and is a founding member of the ActivTrak executive team. Under her leadership, ActivTrak has realized 6X in revenue growth supported by more than 9,000 customers and 550,000 users worldwide.


Heidi Farris is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn.
AI Strategy
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From Data to Action: Using Workforce Intelligence to Power AI Strategy

Leaders are often surprised when they discover how much friction their teams face day to day. A customer service rep juggles five systems to solve a single issue. A financial analyst builds a homemade spreadsheet because the official tool lacks up-to-date, actionable data. Each extra click and context switch adds...