Humanz Elevates Liran Liberman to Serve a CEO Amid U.S. Expansion Efforts

AI-driven influencer marketing platform Humanz has named Liran Liberman as its new CEO. Liberman, who previously served as the company’s Chief Revenue Officer, played a pivotal role in Humanz’s revenue growth and the establishment of its U.S. operations over the past year. This leadership change coincides with outgoing CEO Liav Refael Chen’s move to the United States, where he will assume the role of President. Additionally, the company is expanding its American operations with the appointments of Roee Zelcer and Yoav Scher.

Roee Zelcer joins Humanz after three years as Head of Sales at TikTok and nine years at Google, where he was instrumental in establishing TikTok Israel’s customer base and managing large business divisions. Yoav Scher comes from a decade-long tenure at Google, where he was a founder of Google’s startup division. He will oversee and expand Humanz’s export business activities, engaging Israeli companies with global operations.

Furthermore, Tzachi Cohen has been appointed as VP of Creators Partnership. Cohen, who was previously the Marketing Manager for YouTube in European and Middle Eastern markets, will be integral to launching a strategic partnership with fashion influencer Valeria Lipovetsky, who boasts over 6 million followers.

Chen expressed his excitement about these changes, confident that Liberman will guide the company toward its future milestones and bring their vision to life. Liberman expressed his enthusiasm for the new role, highlighting the confidence shown by investors, founders, and employees, particularly Chen. He is optimistic that Chen’s relocation, along with the addition of Zelcer and Scher, will significantly enhance Humanz’s U.S. operations.

Founded in 2017 by Chen, Roy Naaman, Eliran Moyal, Kobi Dalal, and Shmuel Goldfarb, Humanz has developed an AI platform that revolutionizes how content creators collaborate with global clients on influencer campaigns. With approximately 110 employees based in Tel Aviv and a network of over 250,000 influencers, Humanz works with some of the world’s largest companies to drive results and revenue growth.

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