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Home » Latest » Market Explainers » Japanese Billionaire Masayoshi Son’s bet on WeWork has been an unmitigated disaster

Market Explainers

Japanese Billionaire Masayoshi Son’s bet on WeWork has been an unmitigated disaster

Masayoshi Son Profile

Japanese business mogul Masayoshi Son took a significant risk by investing in WeWork, which ultimately collapsed in 2023, despite Softbank pumping more than $14 billion into the firm. Many are now questioning his decision to continue injecting funds into Adam Neumann’s remote-work business despite its obvious struggles. Son hasn’t let that stop him from diving headfirst into the next big trend, however.

He is shifting his $100 billion Vision Fund into “offense mode” as he plots new investments in AI, and is reportedly planning a team-up with Sam Altman and iPhone designer Jony Ive to build an AI consumer device. Perhaps he’ll have better luck in 2024.

Son’s wealth is still far from its peak of almost $37.8 billion at the start of 2021, and it has even dropped from its year-to-date high of $14.6 billion in July. This year, Son’s net worth dropped to $11.3 billion. However, he has pulled himself out of similar situations before, recovering from massive financial losses during the dot-com crash.

Richest people in Japan:

  1. Takemitsu Takizaki: $25.0 billion
  2. Masayoshi Son: $11.3 billion
  3. Takahisa Takahara: $7.17 billion
  4. Yasumitsu Shigeta: $5.92 billion

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Frank Brown, D.Litt.
Frank Brown, D.Litt. in Public Affairs and Media Strategy, is the Global Managing Editor at CEOWORLD Magazine, where he crafts and oversees editorial strategies focused on financial leadership, brand reputation, and global market insights. Originally from Madrid, Frank brings over a decade of experience in business journalism and strategic communication.

Before CEOWORLD, he worked as a financial correspondent in Europe and Latin America, later transitioning into public affairs consulting for Fortune 500 companies. Frank is known for his ability to distill complex financial concepts into accessible, high-impact stories that inform decision-makers and shape executive narratives. His work at CEOWORLD includes deep-dive market analyses, CEO interviews, and features on evolving investor relations strategies. He leads a multilingual editorial team and contributes to content in both English and Spanish.

Frank holds degrees in International Finance and Strategic Communications, and he frequently speaks at global forums on reputation management, stakeholder communication, and financial media ethics. Passionate about bridging finance and storytelling, Frank believes that clear communication is essential for business growth and trust. At CEOWORLD, his mission is to help global leaders navigate business uncertainty with insight, transparency, and confidence.

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