Weleda, the Swiss natural cosmetics manufacturer, has selected Tina Müller to take over the reins from the collegiate management that was established six years ago following the departure of Ralph Heinisch.
Ms. Müller, set to assume her role on October 1, led Douglas from 2017 to 2022 before joining the company’s supervisory board. Her professional history encompasses various executive roles within prominent international corporations such as L’Oréal, Wella, and Henkel. Tina Müller’s appointment marks her as the first female CEO to lead Weleda.
Thomas Jorberg, President of the Weleda Board of Directors and Executive Chair, expressed enthusiasm about this development: “We are very pleased to be able to combine Tina Müller’s experience and expertise with Weleda’s potential. Weleda stands for generating economic success from a holistic, sustainable culture. With Tina Müller as CEO, we are strengthening this development for the future. I’m really looking forward to working with her.”
Weleda boasts a workforce of 2,500 individuals and markets its products in approximately fifty countries. In 2022, the company recorded a 2.6% decrease in annual revenue, amounting to EUR 413.8 million, and reported a negative operating result of EUR 3.3 million, in contrast to a surplus of EUR 13.3 million in 2021.
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