Ranked: Trendiest Countries in the World, 2024

Lila JonesSpecial ReportsApril 6, 2024

According to the CEOWORLD magazine’s annual ranking of the world’s trendiest countries in 2024, France has been named the trendiest country. Canada, Spain, and the United Kingdom followed France and Italy (No.2) in the rankings. Germany, the United States, Japan, Australia, and Switzerland made it to the top ten trendiest nations.

However, various countries across the world are presenting increasingly-promising competition. Whenever fashion and travel intersect, it’s always stylish. The ranking is based on data from the 2024 trend score, which is a characterization of 126 nations based on a survey of more than 126,000 people from four regions – Americas (North America, South America, Central America, Caribbean), Asia Pacific (Central & South Asia, Northeastern Asia, Southeastern Asia, Australia, and Oceania), Europe (Northern Europe, Southern Europe, Eastern Europe, Western Europe), and Middle East/Africa (Middle East, Northern Africa, Southern Africa).

Trendiest Countries in the World, 2024

Rank	Country	Fashion Landscape	Art, Design, And Culture	Market Competitiveness	Trend Score
1	France	96	94	88	97
2	Italy	95	93	87	96
3	Canada	94	92	86	95
4	Spain	93	91	85	94
5	United Kingdom	92	90	84	93
6	Germany	91	89	83	90
7	United States	90	88	82	89
8	Japan	89	87	81	87
9	Australia	88	86	80	86
10	Switzerland	87	85	79	85
11	United Arab Emirates	86	84	78	84
12	Singapore	85	83	77	83
13	Sweden	84	82	76	82
14	Netherlands	83	81	75	81
15	Malysia	82	80	74	80
16	Portugal	81	79	73	78
17	Austria	80	78	72	75
18	Belgium	79	77	71	74
19	India	78	76	70	73
20	Ireland	77	75	69	72
21	Russia	76	74	68	71
22	Denmark	75	73	67	70
23	Thailand	74	72	66	69
24	Norway	73	71	65	65
25	Philippines	72	70	64	63
26	New Zealand	71	69	63	62
27	Brazil	70	68	62	59
28	South Korea	69	67	61	56
29	Poland	68	66	60	54
30	Greece	67	65	59	53
31	Finland	66	64	58	51
32	Israel	65	63	57	50
33	Mexico	64	62	56	49
34	China	63	61	55	46
35	Indonesia	62	60	54	45
36	Ukraine	61	59	53	44
37	Taiwan	60	58	52	43
38	Turkey	59	57	51	41
39	South Africa	58	56	50	38
40	Estonia	57	55	49	37
41	Kuwait	56	54	48	36
42	Lebnon	55	53	47	34
43	Slovenia	54	52	46	33
44	Egypt	53	51	45	32
45	Argentina	52	50	44	31
46	Hungary	51	49	43	30
47	Romania	49	47	41	27
48	Iran	48	46	40	25
49	Croatia	47	45	39	23
50	Serbia	46	44	38	21

Methodology: Our Trendiest Countries Ranking is based on three main factors: Fashion Landscape, Art, Design & Culture, and Market Competitiveness. To calculate the overall Trend Score, we scored each country out of three across these categories, resulting in a maximum possible total score of 100. The Trend Score is determined by analyzing language usage on the Internet, blogs, and news media, as well as social media platforms like Twitter and Instagram. This approach helps us track the hype around particular places and identify what is trending.

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Lila Jones

Senior News Editor at CEOWORLD Magazine. I'm a veteran correspondent for the CEOWORLD Magazine. During my career, I've been based in New York, Washington, DC, Brussels and London. Over the years I've written about everything from the debt crisis to Brexit and the rise of populism in Europe. I did a stint in London as the CEOWORLD Magazine's Europe News Editor and Deputy World News Editor. In my current post I try to capture life in a changing banking to finance landscape.

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