Business Transformation

How Matt Kirkegaard, Movement Property Group Founder, Sells Nashville’s Best Homes and Leads the Industry

Matt Kirkegaard

Matt Kirkegaard, Founder of Nashville’s luxury real estate firm Movement Property Group, has made a name for himself after relocating to the city 15 years ago from Wyoming to pursue his music dreams. Named among the top 100 real estate agents in Tennessee, he is among the first agents people mention when discussing the top properties in the music city.

Today, the real estate expert is considered an expert on luxury properties; the city’s food, drink, and music scene; community initiatives, local charity work, and, basically, all things Nashville.

City Supporter

His deep love for Nashville is tangible, and it’s one of the things that he calls key to his success. “As realtors, I think it’s important to intentionally support the community you are serving by not only getting the right people into homes but by supporting the businesses, bars, cafes, and restaurants that add to the culture of the city!” he shared.

Kirkegaard spends his weekends supporting local musicians, scoping out new cafes, checking our bars, and making friends with people throughout the community. To him, patronizing and helping to publicize local businesses only helps his own success. 

He sees it this way: The more you know about your location — the more you love it — the better you can sell it to prospective buyers. He also points out that people move to Nashville, or any location, for the community, culture, and lifestyle, not for the home. That’s why he makes community involvement, knowledge, and excitement a key part of his sales strategy.

Loving and publicizing local businesses also makes him allies in the community, business people that think well of him and are likely to recommend him when they hear that someone needs a real estate agent. This is just one of the reasons that he is a shining example of the right way to do business in Nashville.

Local Charity

Though fortune smiled on Kirkegaard and his Nashville luxury property group is a multi-million-dollar business, he never forgets where he came from. When he arrived in Nashville in 2007, he spent six weeks living in his car and, after a family member stole money, was homeless for 1.5 years, all while in pursuit of his dream of making it in the city.

Today, he is sure to pay it forward to the community that eventually saved him from homelessness and despair.

He created a program for giving back through Movement Property Group, the LiftUp Initiative. At each closing, Kirkegaard directs 10% of every commission into the LiftUp fund. This money is earmarked for mortgage assistance and rental help for Nashville residents under financial strain due to situations beyond their control.

This program encourages community involvement in two ways. The easiest way to be a part of LiftUp is to use Kirkegaard and Movement Property Group as your exclusive agent. This way, you will also help local families that are struggling while you buy or sell your home.

The other way that the public can get involved is by nominating local people and families that need help. Perhaps it’s because Kirkegaard has had many hard times himself that he is dedicated to helping his neighbors and community in trying times.

“You can level up your company and give back simultaneously. I know it for a fact because I’ve done it,” said Kirkegaard, who is also the proud father to three children, including two who were adopted from India.

Community Movement

To the founder, building his company and community go hand-in-hand.

“Introducing the LiftUp program was a game-changer for my team. It made us closer, and doing good together is a true bonding experience. In turn, this raises team morale and inspires us to do our best because we know it is for ourselves and others,” he explained.

Their clients love their honest and transparent transactions with the group and find working with Kirkegaard fulfilling, educating, and exciting. They also love that buying (or selling) with him has a trickle-down effect that benefits the community.

Kirkegaard has set the bar high in Nashville, and other industry professionals would do well to study his techniques to add to their own success.

About Matt Kirkegaard and Movement Property Group: Movement Property Group (Keller Williams), created by musician and real estate agent Matt Kirkegaard, specializes in luxury and affordable housing throughout most of Tennessee, including East and West Nashville, where the company is headquartered. Kirkegaard is accompanied by Ruben Juarez and Aaron Ammon at Movement Property Group. Kirkegaard and Co. strive to make the homebuying and homeselling processes as efficient and effortless as possible. For more information and to see Movement Property Group’s impressive real estate inventory, please visit https://movementpropertygroup.com/


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Sophie Ireland
SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at sophie@ceoworld.biz.