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Wednesday, November 13, 2019

C-Suite Advisory

4 Reasons Your Business Needs Custom Lapel Pins

Custom Lapel Pins

Custom lapel pins are used for many purposes including identification, branding, launching a new product, and more. Custom lapel pins serve as an impressive mode for branding and promoting your business. With wide options in terms of material, size, and design, lapel pins can be used to increase brand awareness and recognize employees. Although pins are small but they communicate a big message to those who work with community largely. If you are looking for a high impact and low-cost way to boost your business identity, lapel pins are the answer. Let’s look at the reasons why your business needs custom lapel pins.

To Promote Brand Recognition and Identity:

Numerous companies include their name and logo on their lapel pins. Today, lapel pins are a part of professional business attire. They indirectly promote the brand name when the company’s representatives deal with clients or the public. Corporate lapel pins cause many people to associate the company with a professional and upscale image. When your company is participating in a seminar or conference, expo or a trade show, people will recognize your brand if you are wearing your service lapel pins. Wearing company lapel pins helps to create a good impression about the organization. The lapel pins designed with the company’s logo and tag line helps your brand to gain visibility. Pins are a way to build brand awareness at a glance seamlessly.

To Acknowledge and Reward Achievement of Employees:

Appreciating the achievements of your employees is an effective way to boost their morale. Lapel pins are also used by companies to acknowledge and appreciate their employees for the years of dedicated services to the company. Moreover, lapel pins are also awarded for a specific achievement or for building pride and motivation. Custom pins can also be given as service awards to the employees. You can also use enamel pins in various company’s events, competitions, or contests to recognize and award people for their fantastic efforts. A Custom pin can also be awarded as a sign of achievement that a service provider can wear with pride.

To Advertise Your Firm Name:

Encouraging the employees and customers to wear your company’s custom lapel pins is a great way to advertise your brand indirectly. Every time someone wears your pin, people will notice your firm’s name and logo. Just like a newspaper ad or a billboard, a lovely lapel pin brings your firm to the attention of prospective customers. Your employees and representatives can standout anywhere by wearing the unique lapel pin of your company. The custom pins also inform the public about what you do and which company you belong to.

To Use as Promotional Items:

In many cases, business lapel pins are used to furnish promotional items. Companies may sell these items to raise money for good causes like charity. Lapel pins are also used to support a social cause or to create awareness about cancer research organization. Some businesses may present custom lapel pins as a gift to their valued customers or corporate partners.


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Ryan Miller
Senior associate editor at ​the CEOWORLD magazine. Raised in Boston with a Brooklyn accent.
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