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Monday, January 25, 2021

Executive Education

Report: Facebook’s Annual Revenue From 2009 To 2018

Advertising on Facebook

Despite controversy after controversy, in its fourth-quarter earnings report for 2018, Facebook revealed just how well it did. The social media giant has reached another milestone: $50 billion in annual revenue.

In 2018, Facebook’s revenue amounted to 55.8 billion, up from $40.6 billion in 2017. The majority of Facebook’s revenues are generated through advertising – advertising revenue amounted to close to $55 billion whereas payments and other fees revenues amounted to $825 million in 2018.

Advertisers are routinely drawn to the social media giant’s massive reach (some 2.3 billion monthly active users) and its not-so-secret targeted ad strategy. Facebook’s market capitalization at the end of January was some $480 billion, making it one of the most valuable companies in the world.

Facebook’s Annual Revenue From 2009 To 2018

  • 2018: $55.8 billion
  • 2017: $40.6 billion
  • 2016: $27.6 billion
  • 2015: $17.9 billion
  • 2014: $12,4 billion
  • 2013: $7.8 billion
  • 2012: $5.0 billion
  • 2011: $3.7 billion
  • 2010: $1.9 billion
  • 2009: $777 million
Facebook’s Annual Revenue From 2009 To 2018

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Dr. Amarendra Bhushan Dhiraj
CEO and editorial director of the CEOWORLD magazine, an extensively kudized author, noted journalist, syndicated columnist, and ostensible entrepreneur. Follow him on Twitter, Facebook or connect on LinkedIn.
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