The top 18 most valuable technology brands in 2017
Google unseated Apple as the world’s most valuable technology brand in the latest survey of the world’s 100 most valuable technology brands. Apple had held the top slot for 5 years.
Google, the world’s largest search engine, saw its brand value increase 24 per cent to $109.47 billion this year from $88.17 billion a year ago.
The value of Apple’s brand has fallen from $145.92 billion to $107.14 billion over the same period, according to the list.
This year’s global ranking, published by the Brand Finance, showed for the first time that 2 Chinese companies have landed in the top ten, with E-commerce giant Alibaba Group up four spots to 7th and telecommunications equipment powerhouse Huawei Technologies at 9th.
There were a total of 5 Chinese tech titans included in the top-18 most valuable technology brands in 2017, Hong Kong-listed games and social media giant Tencent Holdings was ranked 10th.
WeChat, which has more than 850 million users, was ranked 18th, just behind Nasdaq-traded e-commerce titan JD.com.
The top 18 most valuable technology brands in 2017
| Rank | Company | Country | Brand value |
|---|---|---|---|
| 1 | US | $109.47 billion | |
| 2 | Apple | US | $107.14 billion |
| 3 | Amazon.com | US | $106.34 billion |
| 4 | Microsoft | US | $76.27 billion |
| 5 | US | $61.99 billion | |
| 6 | IBM | US | $36.11 billion |
| 7 | Alibaba | China | $34.86 billion |
| 8 | Oracle | US | $25.88 billion |
| 9 | Huawei Technologies | China | $25.23 billion |
| 10 | Tencent | China | $22.29 billion |
| 11 | Cisco | US | $20.74 billion |
| 12 | Intel | US | $20.34 billion |
| 13 | Dell | US | $18.19 billion |
| 14 | Accenture | US | $17.46 billion |
| 15 | SAP | US | $15.16 billion |
| 18 | Uber | US | $14.60 billion |
| 17 | JD.com | China | $13.38 billion |
| 18 | China | $13.19 billion |
The 18 most valuable tech brands in the world, 2017
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