Executive Education

The top 18 most valuable technology brands in 2017

Google unseated Apple as the world’s most valuable technology brand in the latest survey of the world’s 100 most valuable technology brands. Apple had held the top slot for 5 years.

Google, the world’s largest search engine, saw its brand value increase 24 per cent to $109.47 billion this year from $88.17 billion a year ago.

The value of Apple’s brand has fallen from $145.92 billion to $107.14 billion over the same period, according to the list.

This year’s global ranking, published by the Brand Finance, showed for the first time that 2 Chinese companies have landed in the top ten, with E-commerce giant Alibaba Group up four spots to 7th and telecommunications equipment powerhouse Huawei Technologies at 9th.

There were a total of 5 Chinese tech titans included in the top-18 most valuable technology brands in 2017, Hong Kong-listed games and social media giant Tencent Holdings was ranked 10th.

WeChat, which has more than 850 million users, was ranked 18th, just behind Nasdaq-traded e-commerce titan JD.com.

The top 18 most valuable technology brands in 2017

RankCompanyCountryBrand value
1Google US$109.47 billion
2Apple US$107.14 billion
3Amazon.comUS$106.34 billion
4MicrosoftUS$76.27 billion
5FacebookUS$61.99 billion
6IBMUS$36.11 billion
7AlibabaChina$34.86 billion
8OracleUS$25.88 billion
9Huawei TechnologiesChina$25.23 billion
10TencentChina$22.29 billion
11CiscoUS$20.74 billion
12IntelUS$20.34 billion
13DellUS$18.19 billion
14AccentureUS$17.46 billion
15SAPUS$15.16 billion
18UberUS$14.60 billion
17JD.comChina$13.38 billion
18WeChat China$13.19 billion

The 18 most valuable tech brands in the world, 2017

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Prof. Dr. Amarendra Bhushan Dhiraj

Prof. Dr. Amarendra Bhushan Dhiraj

Prof. Dr. Amarendra Bhushan Dhiraj is a media and technology executive, macro-economist, strategic thinker, chair, and chief executive officer of the CEOWORLD magazine, one of the world’s most influential and recognized global news publications. Under Dr. Amarendra's leadership, CEOWORLD magazine has become the world's most iconic news organization, whose rigorous reporting and unsurpassed storytelling connect with millions of business leaders daily. Additionally, he serves as the chair and founding member of the CEOWORLD magazine’s Inclusion Advisory Board.

In his current role, he counsels and collaborates with c-suite executives of large multinational corporations, helping them drive change in their companies to improve their competitiveness. Dr. Amarendra has extensive experience in serving on numerous boards. He leads and supports a globally dispersed team of columnists, correspondents, editors, journalists, reporters, researchers, and industry analysts.

He received his Ph.D. in Finance and Banking from the European Global School, Paris, France. He also received his Doctoral Degree in Chartered Accountancy from the European International University Paris, France, and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine. He earned his Master of Business Administration degree in Finance and his master’s degree in Chartered Accountancy (CA) from European Global School Paris. Dr. Amarendra also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States.

As CEO, he transformed the CEOWORLD magazine into a highly efficient, digital-first, profitable enterprise. Today, CEOWORLD magazine is a standard bearer for modern responsible journalism. Dr. Amarendra retains a strong desire to continuously improve his skills and abilities and believes that the first step to being a true leader is to inspire others to lead with you.

Prof. Dr. Amarendra Bhushan Dhiraj is the CHAIR, CEO, AND EDITORIAL DIRECTOR of the CEOWORLD magazine. Connect with him through LinkedIn.