Google unseated Apple as the world’s most valuable technology brand in the latest survey of the world’s 100 most valuable technology brands. Apple had held the top slot for 5 years.
Google, the world’s largest search engine, saw its brand value increase 24 per cent to $109.47 billion this year from $88.17 billion a year ago.
The value of Apple’s brand has fallen from $145.92 billion to $107.14 billion over the same period, according to the list.
This year’s global ranking, published by the Brand Finance, showed for the first time that 2 Chinese companies have landed in the top ten, with E-commerce giant Alibaba Group up four spots to 7th and telecommunications equipment powerhouse Huawei Technologies at 9th.
There were a total of 5 Chinese tech titans included in the top-18 most valuable technology brands in 2017, Hong Kong-listed games and social media giant Tencent Holdings was ranked 10th.
WeChat, which has more than 850 million users, was ranked 18th, just behind Nasdaq-traded e-commerce titan JD.com.
The top 18 most valuable technology brands in 2017
| Rank | Company | Country | Brand value |
|---|---|---|---|
| 1 | US | $109.47 billion | |
| 2 | Apple | US | $107.14 billion |
| 3 | Amazon.com | US | $106.34 billion |
| 4 | Microsoft | US | $76.27 billion |
| 5 | US | $61.99 billion | |
| 6 | IBM | US | $36.11 billion |
| 7 | Alibaba | China | $34.86 billion |
| 8 | Oracle | US | $25.88 billion |
| 9 | Huawei Technologies | China | $25.23 billion |
| 10 | Tencent | China | $22.29 billion |
| 11 | Cisco | US | $20.74 billion |
| 12 | Intel | US | $20.34 billion |
| 13 | Dell | US | $18.19 billion |
| 14 | Accenture | US | $17.46 billion |
| 15 | SAP | US | $15.16 billion |
| 18 | Uber | US | $14.60 billion |
| 17 | JD.com | China | $13.38 billion |
| 18 | China | $13.19 billion |
The 18 most valuable tech brands in the world, 2017
Dr. Amarendra Bhushan Dhiraj
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