C-Suite Advisory

Using Twitter to Your Advantage

Businesses, websites, and people trying to make a name are tweeting.  This is both good and bad for your online business and website.  Good because it is another utility you can access for networking.  The bad is that it is hard to get recognized on Twitter and this makes it harder to increase your site traffic.  I am here to help you avoid this disadvantage that many businesses have when they start to use Twitter.  There are a couple of things that you have to keep in mind.

Limit Your Tweets

A lot of complaints going around the internet and even the news is how a lot of people update Twitter every five minutes.  The key to keeping followers on Twitter and people that are on the fence about continually viewing your website is to tweet enough to keep interest.  You do not want to wait for your followers to forget about you, but you also do not want to overload anyone’s inbox.

Follow Other Tweeters

The mistake that a lot of people make is to just wait.  Posting your Twitter account and twitting will get you a few followers, but to maximize your followers you will have to get involved with other tweeters.  A great idea for your business is to set up separate accounts for each employee and then have a separate company Twitter.  This way, followers of your employees will also be directed to the company blog which then creates a web.  Make sure, if your website is filled with articles and content, to allow others to tweet the article.  This will help you connect everyone.

Use Other Networks

A lot of companies will choose one or two networks to use to connect with their users or clients.  Others try to manage a billion accounts and do not give the necessary time to each network.  The key to using social networks for your business is to connect them all.  Link your Twitter, Facebook, Linkedin, and even Digg accounts.  If you connect all of these accounts, your website traffic will grow exponentially compared to only using Twitter.

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Prof. Dr. Amarendra Bhushan Dhiraj
Prof. Dr. Amarendra Bhushan Dhiraj is a media and technology executive, macro-economist, strategic thinker, chair, and chief executive officer of the CEOWORLD magazine, one of the world’s most influential and recognized global news publications. Under Dr. Amarendra's leadership, CEOWORLD magazine has become the world's most iconic news organization, whose rigorous reporting and unsurpassed storytelling connect with millions of business leaders daily. Additionally, he serves as the chair and founding member of the CEOWORLD magazine’s Inclusion Advisory Board.

In his current role, he counsels and collaborates with c-suite executives of large multinational corporations, helping them drive change in their companies to improve their competitiveness. Dr. Amarendra has extensive experience in serving on numerous boards. He leads and supports a globally dispersed team of columnists, correspondents, editors, journalists, reporters, researchers, and industry analysts.

He received his Ph.D. in Finance and Banking from the European Global School, Paris, France. He also received his Doctoral Degree in Chartered Accountancy from the European International University Paris, France, and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine. He earned his Master of Business Administration degree in Finance and his master’s degree in Chartered Accountancy (CA) from European Global School Paris. Dr. Amarendra also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States.

As CEO, he transformed the CEOWORLD magazine into a highly efficient, digital-first, profitable enterprise. Today, CEOWORLD magazine is a standard bearer for modern responsible journalism. Dr. Amarendra retains a strong desire to continuously improve his skills and abilities and believes that the first step to being a true leader is to inspire others to lead with you.

Prof. Dr. Amarendra Bhushan Dhiraj is the CHAIR, CEO, AND EDITORIAL DIRECTOR of the CEOWORLD magazine. Connect with him through LinkedIn.