The customer journey is a marketing phrase that most marketers, SEOs, and business owners have heard before. The customer journey simply refers to how an online consumer becomes aware of a brand, and how they interact with the brand throughout the sales funnel. However, implementing SEO techniques that maximize customer...

Now how would you know what your clients actually want? And to find a perfect reply you’ll surely ponder around concepts like sales, warm customer services and quality products. But what if even after you believe you’ve offered your clients the moon, they still hang-out with your rivals! The finest...

Peoplr pioneer in transforming customer development, offering innovative solutions from its inception. Operating across diverse markets, including the challenging terrains of the US and Europe, Peoplr has carved a niche for itself, becoming a beacon of innovation and client-centric strategies.   From the echoes of a childhood surrounded by entrepreneurial spirit,...

As Artificial Intelligence (AI) systems become more sophisticated, understanding how they make decisions (explainability) and ensuring those processes are transparent to users and stakeholders are increasingly challenging. This fact is crucial not only for building trust but also for meeting regulatory requirements. The industry is working on developing more explainable...

In the heart of the healthcare industry's evolving landscape, Sandeep Bains emerges as a beacon of innovation and dedication. With a solid foundation rooted in a Bachelor's degree from York University, Toronto, Bains has embarked on a mission to transform patient care through his hospital bed rentals and sales business....

The realm of global trade is full of challenges. Economic disparities, regulatory complexities, and geopolitical tensions can impede the smooth flow of goods and services. The recent disruptions caused by the COVID-19 pandemic highlighted the vulnerability of interconnected supply chains, prompting a re-evaluation of resilience and diversification. That’s why it is so...

The relationship between customer and company has always been a subject of study over the years. This leads to the concept of the customer journey, the process involving all interactions between a company and a potential customer in the process of purchasing a product and/or service. Mapping the customer journey...

In the bustling world of entrepreneurship, where failures and triumphs often walk hand-in-hand, few stories shine as bright as that of Greg Ward, the visionary CEO of Ward Law Group. With over two decades of legal expertise, Ward has leveraged his transformational leadership approach to scale his firm from a...

Born on March 20th, 1976, Andrey Gunin started his career path with a Diploma of Economist earned in St. Petersburg (Russia) and an MBA from Kellogg School of Management (United States) At age of 29, he became one of the youngest CFOs, and continued his successful and fast-paced career by taking...

“Even if you are on the right track, you’ll get run over if you just sit there.” - Will Rogers The global marketplace is constantly evolving, and business leaders who want to get ahead of these evolutions can use all the help they can get. The complexities of leading a global...

Becoming a successful entrepreneur is a rarity, no matter what the great American myths would have you believe. Even rarer is the entrepreneur who finds a way to adapt and overcome overwhelming situational odds to succeed. That's exactly what Hari Ravichandran did, however. And he didn't stop there. Today, he's...

The bar for great customer experiences in the digital age is increasing as the transformative power of artificial intelligence (AI) enhances customer interactions. AI-powered analytics help companies gain insights into customer behaviors and better identify pain points and preferences. As a result, companies can tailor the delivery of their products...

Given that I have been in the field of Strategic Communication since 1995, I have seen first-hand how dedicated sustainability efforts can drive long-term value creation and positively impact communities. This journey of continuous improvement has yielded immense benefits for both the environment and diverse stakeholders. I wrote this article...

In the realm of sales and marketing, CEO of Lead Ninja Systems, Gene Slade, stands as an embodiment of transformation. With an expansive professional voyage spanning over three decades, he's etched his name in the annals of the business world. From his humble beginnings as a helper in his father's...

Consumers’ needs and preferences seem to change every day. As such, a stronger focus on customer service and experience is critical to creating loyal customers. Here are three tips to improve service and deliver exceptional experiences to boost your business.   Customer expectations have always changed. That much is obvious. Lately,...